Media Censorship in Australia Essay Example | Topics and Well Written Essays - 2750 words

Media Censorship in Australia - Essay Example According to Internet World Statistics (2007), the Internet is today found to be used widely in Asia by 460 million users, in Europe by 338 million users and in North America by 235 million users. About 90% of Internet users are young people in many nations, including Asia, North America, Europe and Australia and New Zealand. Today, school kids around the world are the busiest users of the Internet. (Anheier 2008:633). is now widely used by the government and business for their Internet on-line e-commerce and e-government transactions , there has been significant developments in Internet law-making and policy , there has been basic transformations to Internet governance , the consolidation of the internet for the popular culture and entertainment , the embedding of Internet with the contemporary identity , the changes in the media like on-line news , Internet’s impact in relationships , love , communication and desire. (Goggin 2002: 2). The 15th century media was the printing press, the 19th century had brought broadsheets, and 20th century brought radio, TV and the Internet. A new media may come into existence in the 21st century with all its permutations and parameters. Today, from neighbourhood to large companies are enjoying the ease and the speed of the Internet to create support for their objectives. Due to the Internet age, now companies are able to evaluate their public relations strategies in real dollar terms like revenue and sales. Today’s media is comprised of lap tops. ... siness for their Internet on-line e-commerce and e-government transactions , there has been significant developments in Internet law-making and policy , there has been basic transformations to Internet governance , the consolidation of the internet for the popular culture and entertainment , the embedding of Internet with the contemporary identity , the changes in the media like on-line news , Internet’s impact in relationships , love , communication and desire. (Goggin 2002: 2). Why Internet is a new media environment? The 15th century media was the printing press, the 19th century had brought broadsheets, and 20th century brought radio, TV and the Internet. A new media may come into existence in the 21st century with all its permutations and parameters. Today, from neighbourhood to large companies are enjoying the ease and the speed of the Internet to create support for their objectives. Due to the Internet age, now companies are able to evaluate their public relations strat egies in real dollar terms like revenue and sales. Today’s media is comprised of lap tops, cell phones with Internet accessing facilities, televisions, and digital camera. (Duhe 2007:2). The notion of mediated communication evaluates the public relation demeanours that happen through some varieties of mass media technologies like the Internet or televisions. J.E Grunig (2001) placed interpersonal and mediated communications are the two ends of the analogues’ aspect. Sha (1996) was of the view that dividing the mediated with that of interpersonal dimension was more proper. (Duhe 2007:9). Internet is regarded in the creation of contemporary Australian identities, and the dawning acknowledgement that Australia is one of the many nation benefited from the Internet as what Marcia Langton is of

Private Equity Deals Essay Example for Free

Private Equity Deals Essay Private equity can be described as investing in a company through a negotiated process. Investment entails transformational, value-added and active management strategy. Private Equity investments can be undertaken following three categories. These are venture capital, Buy-out and special situation investment. Venture capital can be described as an investment to create a new company or expand a smaller company that is presently undeveloped. Buy-out investment involves acquisition of a significant portion of investment in a mature company so as to gain control or ownership of the company. Special situation investment involves changing government regulations or industry trends on investment due to availability of opportunity (Robinson and Cottrell, 2007). This paper will broadly analyze buy out investment in detail, discussing its history, growth, merits and failures.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Private equity firms accrue interest on investment through any of the three ways. These include an IPO, sale or merger and recapitalisation. Private equity firms sell unlisted securities directly to investors through private offering or private equity fund which attracts different sources of contributions from small investors who prefer to invest directly to investors due to the risks associated with private equity funds. Private equity fund require a large amount of money to allow entry which cannot be afforded by most private equity firms. Moreover Private equity firms prefer to invest in firms or investors where the firm can accrue returns after a short duration unlike private equity funds which can take up to twelve years to accrue interests. Private equity firms evaluate availability of opportunity to avoid investing in a failing company which, led to heavy capital losses by the firm. The risk has been noted to be higher in venture capital funds (Lasen, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Private equity industry was begun in 1946 by the American Research and Development Corporation (ARD) to encourage private institutions provides funding to soldiers who returned from World War II. ARD aimed to provide skills and funding to the management and this would stimulate success of the companies accrue profits. The success of the industry led to permeation of few wealthy families into the industry in 1970s. The industry focussed more on debt financed leveraged buy-outs (LBOs)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A Leveraged buy-out (LBO) occurs when a financial sponsor gains control of a majority of a target company’s stock ownership through the use of borrowed money or debt (Lasen, 2006). A Leveraged buy-out is a widely used strategy where a company acquires another company through significant amount of borrowed money. In most cases, the assets of the acquiring company and the company being acquired are used as security for the loans. Leveraged buyouts allow companies to make acquisitions without committing a lot of capital. In an LBO 70% debt to 30% equity ration is allowed though the debt can amount 90% top 95% of target Company total capitalisation. Private equity firm prefer to sue leveraged buyouts for two reasons. Use of debt that is widely used in US increased financial return to the private equity sponsor. Debts are exempted from taxation and hence the returns from debt are greater that from cash (Lasen, 2006; Robinson and Cottrell, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many countries for example Germany have introduced new tax laws with an aim of discouraging leveraged buyouts through reduction of tax shield effectiveness. The performance of private equity firms that used LBO as their main source of financing went into bankruptcy in 1980s and 1980s.   The insolvency was largely contributed by excessive debt financing amounting up to 97%. This led to higher interest payment that exceeded the company’s operating cash flow. Most companies were taken over by other companies and government.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the recent past private equity industry has experienced a boom as noted in Great Britain as well as USA. Most pension scheme companies have invested in private equity firms and in particular LBOs. The size of private equity pool increased by 37% in 1994 in Great Britain. There is great disparity between foreign private equity pool and United States which present possibility of future growth. The rapid growth in the private equity industry has led to poor returns on capital invested. The returns from public equity deals are higher and this challenges the stability of private equity industry in using LBOs as way of financing (Clark and Whiteside, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   PED projects were initially known to have positive impact in paediatrics industry. The PED projects however are on the decline. This can be attributed to poor management and appointment of nationals who have worked in public service to oversee them yet they have little experience or knowledge that is needed. The PED has encountered pressure from fear of disappointing former and future employees and this has in most cases resulted in failure or problem in implementation of the projects (Saylor, Swenson, Reynolds and Taylor, 1999). References Clark, G. L., Whiteside, N. (2003) Pension Security in the 21st Century: Redrawing the Public-Private Debate. Oxford: Oxford University Press. Robinson, M. J., Cottrell, T. J â€Å"Investment Patterns of Informal Investors in the Alberta Private Equity Market† Journal of Small Business Management, 45, (2007):11-89. Larsen, D. L. â€Å"Challenges to the Private Equity Industry† Journal of Accountancy, 202, (2006):112-156. Saylor, C. F., Swenson, C., Reynolds, S., and Taylor, M â€Å"The Paediatric Emotional Distress Scale: a Brief Screening Measure for Young Children Exposed to Traumatic Events.† Journal of Clinical Child Psychology. 28.1. (1999): 34-70.

Henry Hyde: Which Henry Hyde Will Show Up Today? :: EssayPapers

Henry Hyde: Which Henry Hyde Will Show Up Today? Henry Hyde has served on numerous committees and has participated in many of our nation’s most controversial issues over the past few decades. In this way, many have felt Hyde’s influence. In 1987, Hyde was a member of the Joint House-Senate Committee that investigated the Iran-Contra matter. In 1996, Hyde was the Chairman of the Republican Platform Committee at the National Convention, in San Diego. Most recently, Hyde served as the chief manager in the Impeachment of President Clinton during both the House and Senate proceedings. Henry Hyde is often heralded for the roles he has played in these events of national significance. From a political standpoint, Henry Hyde initially appears to be unflawed–what he says he seems to believe, and what he believes he appears to say. Although his views are often unpopular, he portrays a politician of set moral and ethical values, a set of values could have augmented his rise to his rise to power in the United States Governm ent. Unfortunately, this proves not to be the case. In fact, a comparison of the Henry Hyde in the Iran-Contra Affair to the Henry Hyde who levied an all out impeachment on William Jefferson Clinton illustrates many disturbing patterns. The Henry Hyde, whose political image is so aesthetically strong, represents anything but a pillar of political ideology or ethical value. Instead, Henry Hyde emerges as having no regard for political consistency and as a politician whose underlying political platforms are dictated by partisanship. In this way, Hyde has shown a willingness to extend his political platforms to opposite extremes, all in the name of doing Republican power. The hypocrisy that arises in Henry Hyde’s political discourse is unsurpassed. Due to his highly influential and esteemed role in our government I feel Henry Hyde’s behavior deserves to be criticized and the social implications should be understood. It is to this extent that I focus on the partisanship that dictates Henry Hyde’s every move and the hypocrisy that arises as a result. In 1986, Henry Hyde defended the Reagan Administration and Oliver North against Independent Council investigations by all means possible. Throughout the tumult Hyde stood by their side refusing to allow a fellow Republican lose power without a fight. Due to circumstances that surrounded the Iran-Contra Affair, the Reagan Administration and Oliver North were under intense scrutiny. The generalities of the case involved the illegal sales of weapons to the Nicaraguan Contra’s.

Life as a parole officer Essay

For my interview, I interviewed Tiffany Sanders, from the Johnston County Adult Probation Parole office located in Smithfield NC. Before my interview I came up with ten questions to ask Mrs. Sanders during our interview. After my interview with Mrs. Sanders, I have come to the conclusion that I would love to be a probation or parole officer. One question I asked Mrs. Sanders was â€Å"what are the job functions of a parole officer?† Based on Mrs. Sander’s comments, Parole officers are given a caseload of people on parole in which she is required to supervise and guide them through their period of release into the community. A parole officer is also responsible for investigating paroles that violate the rules and testify at court hearings when paroles violate their parole. Another question that I asked Mrs. Sanders was â€Å"what are the pros and cons to being a parole officer?† Mrs. Sanders replied to this question with, â€Å"I love my job as a parole officer. Every day I come into this officer with my own special goal to help someone get on the right track and turn their life around.† So to answer the questions, some pros to being a parole officer is that you get to enjoy helping others but that could also be your con to a parole officer job. If you enjoy helping others it may be hard for you to cope with failure when you have a parole that refuses to do better. Another con to being a parole officer is the fact that you get benefits and the job is always in high demand due to the number of offenders. As I left the office of Mrs. Sanders I could still hear her recommendations to me if I wanted to be a parole officer. Mrs. Sanders recommended that if I wanted to be a parole officer then to make sure that I was dedicated and committed to the job. She feels that being a parole officer can be quit discouraging when you see someone fail that you have tried so hard to rehabilitate. It is always best to not get emotionally involved with your job and to follow all guidelines and rules to keep from doing so. I really enjoyed this week’s assignment because I have always had an interest in being a probation or parole officer. After my interview with Mrs. Sanders I now know that this would be the perfect job for me because I love to help people and I feel that criminals can change their ways with support and the right guidance.

Problems Facing Human Services Clients Essay

Human service professionals have a very rewarding career. They are given the opportunity in more ways than one to provide help to those who are in need of it. While this profession can be rewarding, unfortunately, this area of expertise can be emotionally exhausting because of the many problems that the human service clients face and the lack of resources that are available to them. These problems include, but are not limited to, economic inequality, poverty, child welfare as well as social problems. While these problems are evident daily, human service professionals are trained to notice the oppression and social injustice and to develop solutions to the problems so they will not continue to persist in the future (France, 2005). For example, human service professionals are more aware of the common denominator or factor that is present among a family living in poverty, an incarcerated individual and a person living with a disability. The single factor that is common from this example would be a lack of resources due to their social identities. While it is the goal of human service professionals to promote social equality for all, unfortunately, living in today’s society, this is simply not the case. Many of the human service clients face many injustices because they fall into a certain category, and that category can be classified as the impoverished, which is an example of an economic equality (France, 2005). This is a major problem that human service clients face in the United States. They are often looked down upon by certain people because of a wealth disparity; however, many human service professionals know that not treating the clients with respect and judging them will only add to the problem and take away from the  solution. Poverty and child welfare are two problems that are in connection with one another. Many children who are in foster care come from low-income households, and because they are so young, unfortunately, they do not have a voice and depend on case managers or human service professionals to be their voice and stand up for fair treatment and equality for them (Woodside, 2011). It is imperative that human service professionals stand up for children of all ages because oftentimes they are overlooked. Poverty is another major factor that is a problem that many human service clients face. Not having the financial means to take care of necessities in the life is a crippling barrier. While money is not the answer to all problems in life, however, it is needed in order to live a comfortable lifestyle and to take care of daily needs (Woodside, 2011). Social problems are also yet another problem that has caused some human service clients to feel separated or stand out from society. Such social problems include drug and alcohol abuse, discrimination, teenage pregnancy and crime. Specific Helping Skills It is very important that human service providers utilize specific helping skills with their clients. By incorporating certain helping skills, the clients will be at ease thereby allowing the human service professionals to gain the client’s trust as well as their cooperation (Neukrug, 2001). Clients need to feel that the human service providers are genuinely concerned about their well-being and welfare. In order for the clients to be transparent to the human service providers, it is pertinent that each client is treated with respect and compassion is displayed at all times. The specific helping skills that should be used with the clients include good communication skills as well as interpersonal skills. Having great communication between the client and the human service manager is critical because it allows the human service specialist to be effective in providing help to the clients (Neukrug, 2001). Having effective communication skills also allows the case manager to reach out to the clients and, as a result, the case manager can get a clear understanding of the problem pertaining to the client and the proper solution. Interpersonal skills are also important when interacting with clients because it allows the human service professional to connect with the clients in a way that will allow the client to feel comfortable and willing to cooperate with the human service  professional. Solutions to the Problems Once the human service professional accesses the situation concerning the client and identify the problem or problems, then a solution can be created. Since each individual client is unique and different in certain ways, therefore, it can be determined that the solution will be different as well (Rotham, 1997). Depending on the individual person and the circumstance, the case manager will develop a solution that entails resources which will help that person in the best way possible. Each client and the circumstance is viewed on a case-by-case basis, meaning that each person is analyzed separately and depending on the client’s family and social history, as well as problems, will help the case manager to determine a solution that best meets that client’s needs. It can be determined that social problems will always be present and will not completely disappear. However, the goal of the human service providers is to help implement ways in which the problems will be reduced. Usually, this implementation will incorporate the government because of numerous programs which are funded by the government or the tax payer’s dollars. Such programs consist of the Fatherhood Program which assists noncustodial fathers with employment opportunities, WIC, also called the Women’s Infant Children program that gives low-income families access to healthy foods thus promoting healthy eating and lifestyles, and the Snap program, also called food stamps that enable low-income families to purchase groceries (Rotham, 1997). There are also other programs or organizations such as shelters or transitional homes in which the human service professional will connect people who are in need of these services. Human service professionals play a very important role in society because they help to bring about a positive change with the clients with whom they come in contact. Many people, before becoming clients, felt helpless and did not know who they can turn to because of the lack of trust. This is why it is crucial for human service professionals to display respect and courtesy at all times because it allows the case managers to gain the clients’ trust that is needed in order to really help them. In a sense, human service professionals are everyday heroes because they help to bring about a positive change one client at a  time. Sources France, Kenneth (2005). Helping Skills for Human Service Workers. New York, NY: Thomas Neukrug, Ed (2001). Skills and Techniques for Human Service Professionals. Retrieved from www.books.google.com Rotham, Jack (1997). Case Management. New York, NY: Pearson Woodside, Marianne. (2011). An Introduction to Human Services.Retreived from www.books.google.com

5 Compromise essays

The 3/5 Compromise essays The first real battle of the Civil War occurred before the American Revolution. This battle wasnt fought like most other battles; instead of generals trying to outdo the other with weapons, politicians tried to outdo the other with their words. The 3/5s Compromise is said to have started the North verses South conflict. The simple though complex question that was brought up was should slaves be counted in census to determine the number of congressional delegates a state was to receive? This divided the nation because the North had little slaves, but the South had more slaves than they did salve owners. The North didnt want slaves to be counted because counting slaves would give the South an unfair advantage. The South felt as though the North was trying to make the House of Representatives biased so that the South wouldnt get what they wanted. The 3/5s Compromise called for exactly 60% of the salves in a state to be counted when determining the number of congressional delegat es a state should receive. This perhaps left both sides hungry for more, which started the nation in the direction of a civil war. The after-effects of the 3/5s compromise also helped send the nation on a one-way road headed for one place...civil war. This road so to speak is that the South forced the government to revoke Congress right to regulate slave trade. The South wanted to be able to trade for slaves as much as possible because the more they trade the higher the population, the higher the population the more delegates a state would have in the House of Representatives. The North disagreed for the same reason the south agreed; they felt that Congress would give the South too much power. Eventually Congress ended up ruling that they couldnt regulate slave trade for another twenty years. This made the South more content but angered the North. Already one can see the emerging conflicts betwee...

The Basics of Magnetic Levitated Trains (Maglev)

The Basics of Magnetic Levitated Trains (Maglev) Magnetic levitation (maglev) is a relatively new transportation technology in which non-contacting vehicles travel safely at speeds of 250 to 300 miles-per-hour or higher while suspended, guided, and propelled above a guideway by magnetic fields. The guideway is the physical structure along which maglev vehicles are levitated. Various guideway configurations, e.g., T-shaped, U-shaped, Y-shaped, and box-beam, made of steel, concrete, or aluminum, have been proposed. There are three primary functions basic to maglev technology: (1) levitation or suspension; (2) propulsion; and (3) guidance. In most current designs, magnetic forces are used to perform all three functions, although a nonmagnetic source of propulsion could be used. No consensus exists on an optimum design to perform each of the primary functions. Suspension Systems Electromagnetic suspension (EMS) is an attractive force levitation system whereby electromagnets on the vehicle interact with and are attracted to ferromagnetic rails on the guideway. EMS was made practical by advances in electronic control systems that maintain the air gap between vehicle and guideway, thus preventing contact. Variations in payload weight, dynamic loads, and guideway irregularities are compensated for by changing the magnetic field in response to vehicle/guideway air gap measurements. Electrodynamic suspension (EDS) employs magnets on the moving vehicle to induce currents in the guideway. Resulting repulsive force produces inherently stable vehicle support and guidance because the magnetic repulsion increases as the vehicle/guideway gap decreases. However, the vehicle must be equipped with wheels or other forms of support for takeoff and landing because the EDS will not levitate at speeds below approximately 25 mph. EDS has progressed with advances in cryogenics and superconducting magnet technology. Propulsion Systems Long-stator propulsion using an electrically powered linear motor winding in the guideway appears to be the favored option for high-speed maglev systems. It is also the most expensive because of higher guideway construction costs. Short-stator propulsion uses a linear induction motor (LIM) winding onboard and a passive guideway. While short-stator propulsion reduces guideway costs, the LIM is heavy and reduces vehicle payload capacity, resulting in higher operating costs and lower revenue potential compared to the long-stator propulsion. A third alternative is a nonmagnetic energy source (gas turbine or turboprop) but this, too, results in a heavy vehicle and reduced operating efficiency. Guidance Systems Guidance or steering refers to the sideward forces that are required to make the vehicle follow the guideway. The necessary forces are supplied in an exactly analogous fashion to the suspension forces, either attractive or repulsive. The same magnets on board the vehicle, which supply lift, can be used concurrently for guidance or separate guidance magnets can be used. Maglev and U.S. Transportation Maglev systems could offer an attractive transportation alternative for many time-sensitive trips of 100 to 600 miles in length, thereby reducing air and highway congestion, air pollution, and energy use, and releasing slots for more efficient long-haul service at crowded airports. The potential value of maglev technology was recognized in the Intermodal Surface Transportation Efficiency Act of 1991 (ISTEA). Before the passage of the ISTEA, Congress had appropriated $26.2 million to identify maglev system concepts for use in the United States and to assess the technical and economic feasibility of these systems. Studies were also directed toward determining the role of maglev in improving intercity transportation in the United States. Subsequently, an additional $9.8 million was appropriated to complete the NMI Studies. Why Maglev? What are the attributes of maglev that commend its consideration by transportation planners? Faster trips - high peak speed and high acceleration/braking enable average speeds three to four times the national highway speed limit of 65 mph (30 m/s) and lower door-to-door trip time than high-speed rail or air (for trips under about 300 miles or 500 km). Still higher speeds are feasible. Maglev takes up where high-speed rail leaves off, permitting speeds of 250 to 300 mph (112 to 134 m/s) and higher. Maglev has high reliability and less susceptible to congestion and weather conditions than air or highway travel. Variance from schedule can average less than one minute based on foreign high-speed rail experience. This means intra and intermodal connecting times can be reduced to a few minutes (rather than the half-hour or more required with airlines and Amtrak at present) and that appointments can safely be scheduled without having to consider delays. Maglev gives petroleum independence - with respect to air and auto because of Maglev being electrically powered. Petroleum is unnecessary for the production of electricity. In 1990, less than 5 percent of the Nations electricity was derived from petroleum whereas the petroleum used by both the air and automobile modes comes primarily from foreign sources. Maglev is less polluting - with respect to air and auto, again because of being electrically powered. Emissions can be controlled more effectively at the source of electric power generation than at the many points of consumption, such as with air and automobile usage. Maglev has a higher capacity than air travel with at least 12,000 passengers per hour in each direction. There is the potential for even higher capacities at 3 to 4-minute headways. Maglev provides sufficient capacity to accommodate traffic growth well into the twenty-first century and to provide an alternative to air and auto in the event of an oil availability crisis. Maglev has high safety - both perceived and actual, based on foreign experience. Maglev has convenience - due to a high frequency of service and the ability to serve central business districts, airports, and other major metropolitan area nodes. Maglev has improved comfort - with respect to air due to greater roominess, which allows separate dining and conference areas with the freedom to move around. The absence of air turbulence ensures a consistently smooth ride. Maglev Evolution The concept of magnetically levitated trains was first identified at the turn of the century by two Americans, Robert Goddard, and Emile Bachelet. By the 1930s, Germanys Hermann Kemper was developing a concept and demonstrating the use of magnetic fields to combine the advantages of trains and airplanes. In 1968, Americans James R. Powell and Gordon T. Danby were granted a patent on their design for a magnetic levitation train. Under the High-Speed Ground Transportation Act of 1965, the FRA funded a wide range of research into all forms of HSGT through the early 1970s. In 1971, the FRA awarded contracts to the Ford Motor Company and the Stanford Research Institute for analytical and experimental development of EMS and EDS systems. FRA-sponsored research led to the development of the linear electrical motor, the motive power used by all current maglev prototypes. In 1975, after Federal funding for high-speed maglev research in the United States was suspended, industry virtually abandoned its interest in maglev; however, research in low-speed maglev continued in the United States until 1986. Over the past two decades, research and development programs in maglev technology have been conducted by several countries including Great Britain, Canada, Germany, and Japan. Germany and Japan have invested over $1 billion each to develop and demonstrate maglev technology for HSGT. The German EMS maglev design, Transrapid (TR07), was certified for operation by the German Government in December 1991. A maglev line between Hamburg and Berlin is under consideration in Germany with private financing and potentially with additional support from individual states in northern Germany along the proposed route. The line would connect with the high-speed Intercity Express (ICE) train as well as conventional trains. The TR07 has been tested extensively in Emsland, Germany, and is the only high-speed maglev system in the world ready for revenue service. The TR07 is planned for implementation in Orlando, Florida. The EDS concept under development in Japan uses a superconducting magnet system. A decision will be made in 1997 whether to use maglev for the new Chuo line between Tokyo and Osaka. The National Maglev Initiative (NMI) Since the termination of Federal support in 1975, there was little research into high-speed maglev technology in the United States until 1990 when the National Maglev Initiative (NMI) was established. The NMI is a cooperative effort of the FRA of the DOT, the USACE, and the DOE, with support from other agencies. The purpose of the NMI was to evaluate the potential for maglev to improve intercity transportation and to develop the information necessary for the Administration and the Congress to determine the appropriate role for the Federal Government in advancing this technology. In fact, from its inception, the U.S. Government has aided and promoted innovative transportation for economic, political, and social development reasons. There are numerous examples. In the nineteenth century, the Federal Government encouraged railroad development to establish transcontinental links through such actions as the massive land grant to the Illinois Central-Mobile Ohio Railroads in 1850. Beginning in the 1920s, the Federal Government provided commercial stimulus to the new technology of aviation through contracts for airmail routes and funds that paid for emergency landing fields, route lighting, weather reporting, and communications. Later in the 20th century, Federal funds were used to construct the Interstate Highway System and assist States and municipalities in the construction and operation of airports. In 1971, the Federal Government formed Amtrak to ensure rail passenger service for the United States. Assessment of Maglev Technology In order to determine the technical feasibility of deploying maglev in the United States, the NMI Office performed a comprehensive assessment of the state-of-the-art of maglev technology. Over the past two decades, various ground transportation systems have been developed overseas, having operational speeds in excess of 150 mph (67 m/s), compared to 125 mph (56 m/s) for the U.S. Metroliner. Several steel-wheel-on-rail trains can maintain a speed of 167 to 186 mph (75 to 83 m/s), most notably the Japanese Series 300 Shinkansen, the German ICE, and the French TGV. The German Transrapid Maglev train has demonstrated a speed of 270 mph (121 m/s) on a test track, and the Japanese have operated a maglev test car at 321 mph (144 m/s). The following are descriptions of the French, German, and Japanese systems used for comparison to the U.S. Maglev (USML) SCD concepts.  Ã‚   French Train a Grande Vitesse (TGV) The French National Railways TGV is representative of the current generation of high-speed, steel-wheel-on-rail trains. The TGV has been in service for 12 years on the Paris-Lyon (PSE) route and for 3 years on an initial portion of the Paris-Bordeaux (Atlantique) route. The Atlantique train consists of ten passenger cars with a power car at each end.   The power cars use synchronous rotary traction motors for propulsion. Roof-mounted pantographs collect electric power from an overhead catenary. Cruise speed is 186 mph (83 m/s). The train is non-tilting and, thus, requires a reasonably straight route alignment to sustain high speed. Although the operator controls the train speed, interlocks exist including automatic overspeed protection and enforced braking. Braking is by a combination of rheostat brakes and axle-mounted disc brakes. All axles possess antilock braking. Power axles have anti-slip control. The TGV track structure is that of a conventional standard-gauge railroad with a well-engineered base (compacted granular materials). The track consists of continuous-welded rail on concrete/steel ties with elastic fasteners. Its high-speed switch is a conventional swing-nose turnout. The TGV operates on pre-existing tracks, but at a substantially reduced speed. Because of its high speed, high power, and anti wheel slip control, the TGV can climb grades that are about twice as great as normal in U.S. railroad practice and, thus, can follow the gently rolling terrain of France without extensive and expensive viaducts and tunnels. German TR07 The German TR07 is the high-speed Maglev system nearest to commercial readiness. If financing can be obtained, groundbreaking will take place in Florida in 1993 for a 14-mile (23 km) shuttle between Orlando International Airport and the amusement zone at International Drive. The TR07 system is also under consideration for a high-speed link between Hamburg and Berlin and between downtown Pittsburgh and the airport. As the designation suggests, TR07 was preceded by at least six earlier models. In the early seventies, German firms, including Krauss-Maffei, MBB, and Siemens, tested full-scale versions of an air cushion vehicle (TR03) and a repulsion maglev vehicle using superconducting magnets. After a decision was made to concentrate on attraction maglev in 1977, advancement proceeded in significant increments, with the system evolving from linear induction motor (LIM) propulsion with wayside power collection to the linear synchronous motor (LSM), which employs variable frequency, elect rically powered coils on the guideway. TR05 functioned as a people mover at the International Traffic Fair Hamburg in 1979, carrying 50,000 passengers and providing valuable operating experience. The TR07, which operates on 19.6 miles (31.5 km) of guideway at the Emsland test track in northwest Germany, is the culmination of nearly 25 years of German Maglev development, costing over $1 billion. It is a sophisticated EMS system, using separate conventional iron-core attracting electromagnets to generate vehicle lift and guidance. The vehicle wraps around a T-shaped guideway. The TR07 guideway uses steel or concrete beams constructed and erected to very tight tolerances. Control systems regulate levitation and guidance forces to maintain an inch gap (8 to 10 mm) between the magnets and the iron tracks on the guideway. The attraction between vehicle magnets and edge-mounted guideway rails provide guidance. The attraction between a second set of vehicle magnets and the propulsion stator packs underneath the guideway generate lift. The lift magnets also serve as the secondary or rotor of an LSM, whose primary or stator is an electrical winding running the length of the guideway. T R07 uses two or more non-tilting vehicles in a consist. TR07 propulsion is by a long-stator LSM. Guideway stator windings generate a traveling wave that interacts with the vehicle levitation magnets for synchronous propulsion. Centrally controlled wayside stations provide the requisite variable-frequency, variable-voltage power to the LSM. Primary braking is regenerative through the LSM, with eddy-current braking and high-friction skids for emergencies. TR07 has demonstrated safe operation at 270 mph (121 m/s) on the Emsland track. It is designed for cruise speeds of 311 mph (139 m/s). Japanese High-Speed Maglev The Japanese have spent over $1 billion developing both attraction and repulsion maglev systems. The HSST attraction system, developed by a consortium often identified with Japan Airlines, is actually a series of vehicles designed for 100, 200, and 300 km/h. Sixty miles-per-hour (100 km/h) HSST Maglevs have transported over two million passengers at several Expos in Japan and the 1989 Canada Transport Expo in Vancouver. The high-speed Japanese repulsion Maglev system is under development by Railway Technical Research Institute (RTRI), the research arm of the newly privatized Japan Rail Group. RTRIs ML500 research vehicle achieved the world high-speed guided ground vehicle record of 321 mph (144 m/s) in December 1979, a record that still stands, although a specially modified French TGV rail train has come close. A manned three-car MLU001 began testing in 1982. Subsequently, the single car MLU002 was destroyed by fire in 1991. Its replacement, the MLU002N, is being used to test the sid ewall levitation that is planned for eventual revenue system use. The principal activity at present is the construction of a $2 billion, 27-mile (43 km) maglev test line through the mountains of Yamanashi Prefecture, where testing of a revenue prototype is scheduled to commence in 1994. The Central Japan Railway Company plans to begin building a second high-speed line from Tokyo to Osaka on a new route (including the Yamanashi test section) starting in 1997. This will provide relief for the highly profitable Tokaido Shinkansen, which is nearing saturation and needs rehabilitation. To provide ever improving service, as well as to forestall encroachment by the airlines on its present 85 percent market share, higher speeds than the present 171 mph (76 m/s) are regarded as necessary. Although the design speed of the first generation maglev system is 311 mph (139 m/s), speeds up to 500 mph (223 m/s) are projected for future systems. Repulsion maglev has been chosen over attraction maglev because of its reputed higher speed potential and because the larger air gap accommodates the ground motion experienced in Japans earthquake-prone territory. The design of Japans repulsion system is not firm. A 1991 cost estimate by Japans Central Railway Company, which would own the lin e, indicates that the new high-speed line through the mountainous terrain north of Mt. Fuji would be very expensive, about $100 million per mile (8 million yen per meter) for a conventional railway. A maglev system would cost 25 percent more. A significant part of the expense is the cost of acquiring surface and subsurface ROW. Knowledge of the technical details of Japans high-speed Maglev is sparse. What is known is that it will have superconducting magnets in bogies with sidewall levitation, linear synchronous propulsion using guideway coils, and a cruise speed of 311 mph (139 m/s). U.S. Contractors Maglev Concepts (SCDs) Three of the four SCD concepts use an EDS system in which superconducting magnets on the vehicle induce repulsive lift and guidance forces through movement along a system of passive conductors mounted on the guideway. The fourth SCD concept uses an EMS system similar to the German TR07. In this concept, attraction forces generate lift and guide the vehicle along the guideway. However, unlike TR07, which uses conventional magnets, the attraction forces of the SCD EMS concept are produced by superconducting magnets. The following individual descriptions highlight the significant features of the four U.S. SCDs. Bechtel SCD The Bechtel concept is an EDS system that uses a novel configuration of vehicle-mounted, flux-canceling magnets.   The vehicle contains six sets of eight superconducting magnets per side and straddles a concrete box-beam guideway. An interaction between the vehicle magnets and a laminated aluminum ladder on each guideway sidewall generates lift. A similar interaction with guideway mounted null flux coils provides guidance. LSM propulsion windings, also attached to the guideway sidewalls, interact with vehicle magnets to produce thrust. Centrally controlled wayside stations provide the required variable-frequency, variable-voltage power to the LSM. The Bechtel vehicle consists of a single car with an inner tilting shell. It uses aerodynamic control surfaces to augment magnetic guidance forces. In an emergency, it levitates onto air-bearing pads. The guideway consists of a post-tensioned concrete box girder. Because of high magnetic fields, the concept calls for nonmagnetic, fiber-re inforced plastic (FRP) post-tensioning rods and stirrups in the upper portion of the box beam. The switch is a bendable beam constructed entirely of FRP. Foster-Miller SCD The Foster-Miller concept is an EDS similar to the Japanese high-speed Maglev but has some additional features to improve potential performance. The Foster-Miller concept has a vehicle tilting design that would allow it to operate through curves faster than the Japanese system for the same level of passenger comfort. Like the Japanese system, the Foster-Miller concept uses superconducting vehicle magnets to generate lift by interacting with null-flux levitation coils located in the sidewalls of a U-shaped guideway. Magnet interaction with guideway-mounted, electrical propulsion coils provides null-flux guidance. Its innovative propulsion scheme is called a locally commutated linear synchronous motor (LCLSM). Individual H-bridge inverters sequentially energize propulsion coils directly under the bogies. The inverters synthesize a magnetic wave that travels along the guideway at the same speed as the vehicle. The Foster-Miller vehicle is composed of articulated passenger modules and ta il and nose sections that create multiple-car consists. The modules have magnet bogies at each end that they share with adjacent cars. Each bogie contains four magnets per side. The U-shaped guideway consists of two parallel, post-tensioned concrete beams joined transversely by precast concrete diaphragms. To avoid adverse magnetic effects, the upper post-tensioning rods are FRP. The high-speed switch uses switched null-flux coils to guide the vehicle through a vertical turnout. Thus, the Foster-Miller switch requires no moving structural members. Grumman SCD The Grumman concept is an EMS with similarities to the German TR07. However, Grummans vehicles wrap around a Y-shaped guideway and use a common set of vehicle magnets for levitation, propulsion, and guidance.   Guideway rails are ferromagnetic and have LSM windings for propulsion. The vehicle magnets are superconducting coils around horseshoe-shaped iron cores. The pole faces are attracted to iron rails on the underside of the guideway. Nonsuperconducting control coils on each iron-core leg modulate levitation and guidance forces to maintain a 1.6-inch (40 mm) air gap. No secondary suspension is required to maintain adequate ride quality. Propulsion is by conventional LSM embedded in the guideway rail. Grumman vehicles may be single or multi-car consists with tilt capability. The innovative guideway superstructure consists of slender Y-shaped guideway sections (one for each direction) mounted by outriggers every 15-feet to a 90-foot (4.5 m to a 27 m) spline girder. The structural s pline girder serves both directions. Switching is accomplished with a TR07-style bending guideway beam, shortened by use of a sliding or rotating section. Magneplane SCD The Magneplane concept is a single-vehicle EDS using a trough-shaped 0.8-inch (20 mm) thick aluminum guideway for sheet levitation and guidance. Magneplane vehicles can self-bank up to 45 degrees in curves. Earlier laboratory work on this concept validated the levitation, guidance, and propulsion schemes. Superconducting levitation and propulsion magnets are grouped in bogies at the front and rear of the vehicle. The centerline magnets interact with conventional LSM windings for propulsion and generate some electromagnetic roll-righting torque called the keel effect. The magnets on the sides of each bogie react against the aluminum guideway sheets to provide levitation. The Magneplane vehicle uses aerodynamic control surfaces to provide active motion damping. The aluminum levitation sheets in the guideway trough form the tops of two structural aluminum box beams. These box beams are supported directly on piers. The high-speed switch uses switched null-flux coils to guide the vehicle through a fork in the guideway trough. Thus, the Magneplane switch requires no moving structural members. Sources: Sources:  National Transportation Library  http://ntl.bts.gov/

How to Start Writing When You Dont Feel Like It

How to Start Writing When You Dont Feel Like It How to Start Writing When You Dont Feel Like It How to Start Writing When You Dont Feel Like It By Michael As a professional editor and copywriter, my biggest problem with clients is not that I get poorly written material from them. Oh no, not by a long shot. My biggest problem is I dont get anything from them at all. I dont mind the grammar or spelling or punctuation mistakes that my clients make. I just want them to write something. Theyre the experts on the subject, not me. My job is to edit and rewrite. But as long as their wisdom is bottled up in their heads, I cant do my job. If you care about something, you can probably talk about it, if you can talk at all. The strong silent types might need a little extra help. But the rest of us just need to prime the pump, to get the words flowing and the wisdom pouring. If your hours in the English classroom has left you with a chronic writers block (a problem which is almost epidemic), then learn to write differently. When writing is hard for you, how can you get started? Write about what you care about, and write to someone who cares. If you have to write about your business but cant get started, pretend your husband wants to know what you do for a living. Write an email or write a letter to him. If youre writing a paper for school, imagine that your teacher is really interested in reading every word you write. Too much to imagine? Pretend that youre writing an article for your favorite magazine. Or pretend youre writing to your grandmother or your best friend or your long-lost childhood friend. If you cant find someone who cares about what you have to say, imagine someone who does care. For example, I care. Dont you feel better already? If the thought of writing an email or letter still makes your words bottle up, make a phone call. Leave a long answering machine message for yourself, and then type up what you said. Call a friend and have them take notes while you talk. Anything to let the words loose. You may not be impressed with what comes out. But the sooner you get your wisdom out of your head and into your fingers or onto paper, the sooner you can make it better. No chance of improvement until you start. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:100 Words for Facial Expressions"Confused With" and "Confused About""To Tide You Over"

G Puccini's Tosca Essay Example | Topics and Well Written Essays - 500 words

G Puccini's Tosca - Essay Example Nevertheless; those musical references to objects, persons, or ideas are not developed on a Wagnerian scale and are not certainly woven into symphonic web. Puccini’s musical motives serve as a narrator and provide information a character’s unexpressed thoughts, recollections, or recall. In Act 1 Tosca and Cavaradossi’s plan their rendezvous that evening, but Cavaradossi’s thoughts are revealed when Angelotti’s fugitive motive is heard. Likewise, Scarpia’s interrogation of Cavaradossi is punctuated by the motif connoting the well: Cavaradossi refuses to mention the well, but the music reveals that he is thinking about it (Puccini 21) Tosca begins on an imposing, quasi-tragic note, much darker than the opening pages of Puccini’s earlier operas. However the composer takes care to introduce the Sacristan, a basso buffo, for comic relief. Puccini was always very careful to include well defined minor characters. The Sacristan’s banter with Mario gradually leads to the aria â€Å"Recondita armonia†. This piece requires vocal intensity and extension, together with depth of interpretation from the tenor, and is enriched by the Sacristan’s counter-melody (21). A nearly comic interlude features the sacristan and the chorus, creating an overall cheerful tone. This is immediately interrupted with the arrival of Scarpia, as the orchestra once more becomes deep and obscure, but with energy and power this time conveying the overall power held by the police chief. Every accent and work of Scarpia is underscored by Puccini to depict a character with the depth of evil comparable perhaps only to Iago in Verdi’s Otello.The darkness of the orchestra continues throughout the scene of the search of the church. Upon Tosca’s sudden arrival in the cathedral, the sinister nature of the music is toned down significantly as Scarpia acts politely towards her. However, as Scarpia plays upon Tosca’s jealousy, the music resumes

Thinking like a economist the basic vocabulary of the field Case Study

Thinking like a economist the basic vocabulary of the field - Case Study Example The position on the supply side is that college education instills the knowledge and ability the individual requires in attaining the desired quality of human capital. Additionally the demand side of college education on human capital provides that college education establishes an environment for research and development, and as such, the practicality of the human capital develops. These research and development activities require human capital and, therefore, the human capital available in colleges employed to accomplish this (Frank, New York Times). However, in order to produce an economy requires a combination of other factors such as land and labor. Although this may be true, and given the limited resources a production possibility curve becomes essential in order to identify maximum productivity. A production possibility curve is the maximum output level attainable from the combination of existing resources. This implies the efficient and wholesome use of the available resources . A variation in the factors of production leads to the inward or outward shifts in the production possibility curve depending on the effect of the variation. An inward shift in the production possibility curve implies a reduction in the factors of production, therefore, limiting the output. ... Another instance where the curve can shift inwards is during times of war where the resources aimed at production become rechanneled to facilitate the war and, therefore, reducing factors used in production leading to reduction of production. Conversely, an outward shift in the production possibility curve depicts economic growth. According to Bouman (Principles of Macroeconomics) economic growth results in the attainment of greater economic levels as a result of an increase in resources employed in production. An increase in land, capital labor or raw materials supports economic growth. Similarly, improvement in the utilization of resources for production such as technological advancement or training can also result in economic growth. On the other hand, devoting more resources to investment than to consumption increases the capital factors of production, therefore, resulting in an economic growth and an outward shift in the production possibility curve. Granted that the production process efficiently utilizes the available capital in order to operate on the production possibility curve, it is imperative that economic growth requires an increase in capital. Devoting more resources to investment, therefore, produces this effect. Although preference to consumables increases utility and provides happiness, it does not result in significant shifts, in the production possibility curve as an investment would do. An outward shift in the production possibility curve is desirable in any economy as it increases the potential of the economy to increase its production. Although the shift does not necessarily imply actual production, it depicts a potential increase in production but due to inefficiencies and unemployment in the economy the growth

Family Therapy Research Paper Example | Topics and Well Written Essays - 1000 words

Family Therapy - Research Paper Example In addition, individual personality traits influence the way members of a social unit interact and relate with one another. As a result of these variables, social scientists acknowledge the fact that family units possess unique characteristics, which influence behavioral conduct and affect family members. With respect to the acknowledgement, psychiatrists and family therapists usually prefer handling family problems in a customized manner. Carr (2012) says that this will ensure objective identification and evaluation of an issue based on social and psychological make-up of involved family members. Nature of the Program This essay involves evaluation of a family therapy program meant to address the issue of Eating Disorder among juveniles, especially teenagers. Eating Disorder is one of the least attended problems affecting school going children in American societies. The problem starts when a teenager feels uncomfortable with his or her increase in body weight. As a result, a juvenil e reverts to negative eating habits, which may include eating less food or even forcefully vomiting after a meal. In the long run, a teenager may develop psychological problems associated with disturbance in eating behavior. According to Heller (2007), teens with eating disorder, especially girls, usually regard their body weight as the main assert for evaluating self worth. As a result, they may decide to take voluminous meals and vomit or take laxative drugs to counteract the caloric effect of the meal. In most family units, teenagers undergo these problems in secret for fear of criticism and victimization by their parents. Physical symptoms of the disorder may include depressive moods, disappearing during or after meals and frequent use of diuretics and laxatives, among others. Therefore, this problem among teenagers calls for intervention using an appropriate family therapy program. How the Program Works In this context, the Eating Disorder therapy program seeks to facilitate un derstanding of the problem among members of a family unit. Mitchell and Grilo (2012) says that the program will provide an avenue through which parents or guarding, siblings and the victim juveniles can acknowledge the causes and effects of the disorder. Upon informed acknowledgement, the therapy will extrapolate on the appropriate courses of actions that will provide short and long term achievements. The program takes into considerations the social and psychological traits of parents and other members of the society. In this case, a therapist can understand why a juvenile avoids detection of the disorder by his or her parents. According to Mitchell and Grilo (2012), common reasons for the secretive behavior may include strict parenting patterns in the family, especially autocratic style of parenting. In the process, parents will acknowledge the need of loosening their grip on strict family values and adjusting towards accommodating problems faced by their children. In addition, juv eniles will learn the benefits of being open with their caregivers. The program usually involves weekly visits to therapy sessions held either at home or in psychiatric clinics. The entire program runs for approximately six months, with exceptions of being terminated early depending on the juveniles’ response to treatment. Mitchell and Gr

Does YOGA and meditation reduce Hypertension and is there a Essay

Does YOGA and meditation reduce Hypertension and is there a possibility of reducing the dosage on meds in Patients - Essay Example In the present study, it is hypothesized that yoga and meditation can be used to reduce blood pressure and can help reduce the dosage of antihypertensive medication in patients with hypertension. This work intends to look into a few research articles to demonstrate and support this hypothesis. An article by Miles, Chou, Lin, Hunter, Dhindsa, Nualnim, and Tanaka (2013) studied the effect of hatha yoga practice on blood pressure and other cardiovascular responses. There were a total of 36 participants in the study, who were apparently healthy, nonobese, sedentary, and recreationally active. The 36 participants in the study were recruited from Austin, Texas. Out of them, 19 subjects had no experience in yoga and 18 were experienced in yoga. In the study, the arterial blood pressure of the subjects was measured throughout the yoga session and in 23 different yoga postures. It included systolic, mean, and diastolic blood pressure. Blood pressure was measured using beat-by-beat, finger plethysmography. What is found in the study was a significant increase in blood pressure, especially in standing postures as a direct result of the increase in cardiac output and heart rate. In the case of standing yoga postures, the mean blood pressure increased by 30 mm Hg. In addition, it was found that there was no significant difference between both novice and experienced yoga practitioners in the effect of yoga session on blood pressure. Thus, the study advised medical practitioners to be cautious while prescribing yoga postures to patients with uncontrolled hypertension (Miles et al., 2013, p. 44). However, it is found that in floor postures like Cobra, blood pressure and cardiac output do not increase significantly (Miles et al., 2013, p. 42), and there is a fall in stroke volume but it is uncertain as to what causes this decline in stroke volume. Thus, the study is significant in

Management Decision Support Systems Essay Example | Topics and Well Written Essays - 3750 words

Management Decision Support Systems - Essay Example Decision Support Systems (DSS) are developed based on generally two sets of assumptions. Firstly, it assumes that gaining of the right quality of information contributes in effective decision making. Secondly, the knowledge of use of computers by the managers contributes in enhancing the level of managerial decision making activities. Use of computers contributes in helping the managers gain the right quality of information and analytical tools which tend to be used for effective decision making. In the modern world, the development of World Wide Web and also other technological interfaces like e-commerce requires the development of the concept and use of DSS (Power). The paper intends to reflect on an effective review of the earlier studies conducted relating to Decision Support Systems (DSS). It further aims to reflect on the development of models and analytical concepts for use of DSS in e-commerce platform. Druzdzel and Flynn (2002) observe Decision Support Systems (DSS) as computer based interactive systems that contribute in helping the users take the right type of decision and choice relating to various activities. DSS also helps in retrieving and storage of effective data in terms of enhancing the existing mode of data accessing and storing functions. The system also generates potential support for the building of data modeling and reasoning activities based on the creation of different types of analytical models. DSS systems as a whole contribute in three different types of functions related to framing of decisions, generation of models and finally in formulating solutions based on the models created. Decision Support Systems gain key usage in managerial and planning activities related to different sectors like healthcare, business management and also in military operations. The system relating to the above areas contribute in fulfilling the objectives relating to complex decision making

Does YOGA and meditation reduce Hypertension and is there a Essay

Does YOGA and meditation reduce Hypertension and is there a possibility of reducing the dosage on meds in Patients - Essay Example In the present study, it is hypothesized that yoga and meditation can be used to reduce blood pressure and can help reduce the dosage of antihypertensive medication in patients with hypertension. This work intends to look into a few research articles to demonstrate and support this hypothesis. An article by Miles, Chou, Lin, Hunter, Dhindsa, Nualnim, and Tanaka (2013) studied the effect of hatha yoga practice on blood pressure and other cardiovascular responses. There were a total of 36 participants in the study, who were apparently healthy, nonobese, sedentary, and recreationally active. The 36 participants in the study were recruited from Austin, Texas. Out of them, 19 subjects had no experience in yoga and 18 were experienced in yoga. In the study, the arterial blood pressure of the subjects was measured throughout the yoga session and in 23 different yoga postures. It included systolic, mean, and diastolic blood pressure. Blood pressure was measured using beat-by-beat, finger plethysmography. What is found in the study was a significant increase in blood pressure, especially in standing postures as a direct result of the increase in cardiac output and heart rate. In the case of standing yoga postures, the mean blood pressure increased by 30 mm Hg. In addition, it was found that there was no significant difference between both novice and experienced yoga practitioners in the effect of yoga session on blood pressure. Thus, the study advised medical practitioners to be cautious while prescribing yoga postures to patients with uncontrolled hypertension (Miles et al., 2013, p. 44). However, it is found that in floor postures like Cobra, blood pressure and cardiac output do not increase significantly (Miles et al., 2013, p. 42), and there is a fall in stroke volume but it is uncertain as to what causes this decline in stroke volume. Thus, the study is significant in

How Will Computer Information System Fit Into Your Professional Life Essay

How Will Computer Information System Fit Into Your Professional Life - Essay Example Python provides constructs that allow clear programs on both large and small scale (Zelle, 2004). Python supports multiple programming paradigms such as object-oriented, functional and imperative programming or procedural styles. Interpreters of Python are available for installation in numerous operating systems. It can be packaged, using third-party tools such as Pyinstaller or Py2exe, into stand-alone executable programs for many popular operating systems (Zelle, 2004). Java is an object-oriented, class-based programming language. It tops the list among the most demanded programming languages. It is standard for web-based content, enterprise software, Android operating system, mobile applications, and games. Java is designed to be used across multiple platforms of software (Van & Haridi, 2004). It is designed to have few dependency implementations. It is intended to allow app developers â€Å"write once, run anywhere. Java apps are categorically compiled to bytecode that can, regardless of computer architecture, run on any Java virtual machine. Some of the commonly used mobile programming languages besides Java and Python include C language, C++, C#, Objective-C, PHP, Ruby, JavaScript, and SQL among others (Van & Haridi, 2004). Mobile computing is continually changing life. Mobile solutions are today, part of many lives. From laptops to tablets, pagers to cell phones, technology continue to change daily lives and businesses. Some of the notable changes include paperless offices where people conduct business on the phone, read newspaper online, and even shop online. The world of music has also changed significantly, with many people reviewing, purchasing, streaming and downloading music instantly. Television shows, movies, and live programming can be accessed through mobile. Mobile video capabilities are also enabling people to capture moments (Bukhari & Kurylo, 2008). Mobile computing has also changed communication

US Entry into Vietnam Essay Example for Free

US Entry into Vietnam Essay Every American president basically regarded the enemy in Vietnam, whether the Vietminh, the National Liberation Front in the 60s and the government of Ho Chi Minh in North Vietnam, as agents of global communism (Rotter 1999, p 1). US policymakers and most Americans conceived of communism as the opposite of what they stood for. Communists opposed democracy, violated human rights, conducted military attacks and formed closed-state economies, which did not trade with capitalist countries. They loathed communism like a contagious disease. When the Communist Party rose to power in China in 1949, the US government in Washington feared that Vietnam would fall into the hands of communists. This was the reason why the administration of US President Harry Truman decided to send aid to the French who were then fighting the Vietminh in 1950 (Smitha 2005, p 2). Earlier in May, 1945, the Truman administration approved the resumption of France’s colonial authority in Indochina in the hope that France would fight communism in Vietnam. The Viet Minh, a movement led by Ho Chi Minh, a veteran communist, resisted the French regime in Vietnam. At the end of the war, the Viet Minh announced Vietnam’s independence of foreign rule. But the Truman administration and the Allied powers did not want the Vietnamese to be independent. The war between the French and the Viet Minh then began in December 1946. The US sided with the French in Vietnam for the sake of fighting communism in Europe and Indochina and sent financial and material support to the French to overthrow Ho Chi Minh’s government in Vietnam (Rotter p 5, Smitha pp 16-17). President Truman supported the French also in the hope of helping them build and reinforce non-Communist nations whose fate depended to a large extent on the preservation of Vietnam (Rotter 2005, Smitha 1999). He saw that a free world in the region would open markets for Japan, The involvement of the US in Vietnam likewise assured the British of the revival of the rubber and tin industries in Malaya, a neighbor of Vietnam. With US help, the French could move on with efforts at economic recovery at home and ultimately retrieve their military forces from Indochina to oversee the rearmament of West Germany. These were the perceived deep-seated motivations of US involvement in Vietnam (Rotter, Smitha). After the invasion of South Korea by North Korea in 1950, Secretary of State Dean Acheson convinced President Truman to increase US assistance to the French (Smitha 2005). The US also recognized France’s puppet king, Bao Dai, in Vietnam, only to be replaced later (Smitha, p 9). Step by step, the US entered into the conflict for these goals, which gradually waned and were forgotten. What later developed was a tendency against withdrawing from Vietnam itself (Smitha, p 10). When the Vietnamese Nationalist Vietminh army won over the French at Dienbienphu in 1954, the French were forced to accept the creation of a Communist Vietnam north of the 17th parallel and leaving a non-Communist side in the south (Rotter 1999, p 2). Then US President Dwight Eisenhower rejected the arrangement. Instead, he endeavored to set up a government there to wrestle control from the French, sent military advisers to train a South Vietnamese army, and operate the Central Intelligence Agency to stage a psychological warfare against North Vietnam (Rotter). In his address at the Gettysburg College, Eisenhower pointed to Vietnam as a free but poor and underdeveloped country with a weak economy where the average individual income was less than $200 a year (1959, pp 96-97). The northern part of Vietnam was taken over by communists. He stressed that South Vietnam needed assistance in self-defense and economic growth. The people of Vietnam wanted to thrive and to become self-sufficient. For Vietnam to expand economically, it would need to acquire capital and for this to happen, it should be freed from outside hostility and private investments should be established to infuse capital. Otherwise, it should be given outside loans and grants from more fortunate countries. He emphasized that Vietnam’s freedom should first be insured and then its economic problem would be solved. In addition, the military forces in Vietnam also needed support without affecting or destroying the economy of Vietnam. He justified the continued existence of US military forces in Vietnam because of the closeness of Communist military forces in the north. He also said that while Communist guerrillas had been substantially contained, the remaining ones continued to disrupt the overall conditions of the nation. He emphasized the need to equally provide sufficient moral support to the troops so that they would continue to have the hope, confidence and pride needed to ward off the threats of aggressions from within and without the borders Upon his assumption as President in 1952, US aid to the French in Vietnam increased and reached 80% in two years’ time (Smitha 2005). In 1954, Bao Dai was replaced by Ngo Dinh Diem. But the French disliked Diem, a nationalist who stood aside during the struggle for independence from the French. He was a courageous, honest and persistent, but he was also inept and he was not popular with ordinary people. He was surrounded by relatives and friends and did not establish close relationships with local leaders and groups in the South. His forces in the rural areas were feared and hated. His strategic hamlet program relocated peasants into communities, surrounded by barbed wire to separate them from the guerillas. They did not like their new hamlets (Smitha, p 14). At a news conference on the steel crisis during his term, US President John F. Kennedy contrasted those Americans fighting for freedom in Vietnam with executives who pursued private power and profits beyond a sense of public responsibility (Bostdorff and Goldzwig 1994). While recognizing the importance of the steel controversy, he re-emphasized the value of the US mission in Vietnam. Whenever he had the chance, he restated the nation’s moral commitment. His morally-grounded idealistic rhetoric gained him definite advantages. His arguments made him sound tough and pleased those with an equally hard-line position against communism in Southeast Asia. He could also use these arguments to justify and support his policies, such as when Congress threatened to reduce foreign aid. He insisted that foreign aid was an all-or-nothing proposition because principles were at stake. He pressed that Congress could provide all the aid he believed should be given or Congress must assume the responsibility and culpability in the event of a victory of Communism and the defeat of freedom in those nations at risk. He maintained that representatives and senators must make policy decision in the light of the larger moral consequences to which these policies would inevitably lead. At the Economic Club of New York in 1962, he commented that Vietnam would instantaneously collapse if the US did not assist it. He consistently presented and idealistically argued that Vietnam as the conflict or a battle of principles and urged all citizens to commit themselves to an all-out support to that commitment. If they did not, they would then have to prepare for a communist victory, which would negate and destroy the cause of freedom all over the world (Bostdorff and Goldzwig). France’s Charles de Gaulle warned President Kennedy that the US would sink into a â€Å"bottomless quagmire† in Vietnam, no matter how much money was spent on it and how many men were sent to it (Smitha 2005, p 10). The President increased the number of advisors to help the Diem regime in 1961, until he realized that the battle had to be won by the Vietnamese themselves, not by Americans. He was aware of Diem’s unpopularity and that Diem would fail to rally in the South in the fight against the communists.The time came when it decided to find an alternative to Diem and connived with his generals to overthrow him (Smitha, pp 13-15). # BIBLIOGRAPHY 1. Bostdorff, Denise and , Steven. Idealism and Pragmatism in American Foreign Policy. New York: Presidential Studies Quarterly. Vol 24 Issue 3, 1994 2. Rotter, Andrew J. The Causes of the Vietnam War. The Oxford Companion to American Military History. New York: Oxford University Press, 1999. http://www. english. uuc. edu/maps/vietnam/causes. htm 3. Smitha, Frank E. The United States and Vietnam. Macrohistory, 2005. http://www. smitha. com/h2/ch26. htm

The Strengths Of The Mattels Core Brands

The Strengths Of The Mattels Core Brands Answer: Yes, every manufacturer of the childrens products have special responsibilities. Because being a part of a business organization has the responsibilities to the consumers and the society. Every organization tries very hard to survive in market, by the effective use of factors of production and other facilities of the society. With the help of this process the organization get into an interdependent relation with the community at large, the environment and the target customers. Such interdependence gives rise to a series of broader responsibilities to society and the targeted customers. According to the business environment theory of Palmer and Hartley, the business organization should act in social responsible manner in two different ways, one philosophic and one pragmatic. The philosophical way includes the model of the organizational requirement and other includes the social values of the society which is very important for an organization to resist in the social market. Every organization has a responsibility towards the consumers and the society and that particular responsibility is being termed as Corporate Social responsibility, which can be defined as economic, legal, ethical and different expectations that a society has from an organization. The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities. Previously many organizations opposed consumerism but now most companies have grown to accept the responsibilities towards customers and the society. The philosophy of enlightened marketing says that even the marketing practices should also be socially responsible which consist consumer oriented marketing and societal marketing which aims at serving and satisfying the needs and wants of the customers and to produce such products which are not only pleasing but also beneficial. As a manufacturer of the products which are specially designed for the children the, the manufacturer has some special responsibilities to consumers and society, because children often lack the literacy to completely understand how things may work, the toys must be safe in all use including non-intended use in order to protect the children. The manufacturers should not only create the safe toys but they must also be sensitive to the societal concerns on childrens rights and privacy. Manufacturers of the childrens product specially have obligations to the consumers. This is in assurance that children continue to have highest levels of protection when it comes to toys. An obligation that manufacturer do is that manufacturers must carry out assessments as it relates to safety and health hazards and add to it technical information on specific such as chemicals, in order to support findings and present accurate information. The warning should be put on certain toys to indicate what the intended age is for use of the toy. Moreover after all testing is done on the toys, if any toy or part is significantly under the standard, then it must be destroyed in order to prevent the public from gaining access to it in any way, shape, or form. When we talk about Mattel that how Mattel has met the responsibilities then the things are quite clear the Mattel did it by creating such a product that consumers and parents trust and building a successful and positive brand image. They also integrate this responsibility with their Corporate responsibility report in which they state their goals are to ensure product safety, volunteer in communities, and treat colleagues with respect in order to work hard to be a leader in making our communities and the lives of the children better. The core brands of Mattel are Barbie, Hot wheels, Fisher price, and American Girl. Each brand clearly has its own demography, each brand catering to infants and preschoolers, Girls, Boys and those adults that are still young at heart. One of the strengths of the brand Mattel is the rich history of the company. The company began in 1945 out of a small and simple idea that started in a garage workshop. Each brand also has good staying power at the forefront of their market. The evidences that show the strengths of Mattel in the area of fulfillment of the responsibilities to the customers and the society specially as the manufacturer of childrens products are. Mattel recognizes international environment, different legal systems and cultural expectations, and the use of technology especially with regard to consumer privacy and has taken steps to strengthen its commitment to business ethics and social responsibility. Mattel recently published its first Corporate Social Responsibility report, including a strong statement about its commitment to economic, legal, ethical and philanthropic responsibilities which includes commitment to product safety, volunteering in a community, developing a best practice or even treating colleagues with respect and dignity. Makers of American Girl collection provided $449,500 in grants to support childrens projects as environmental education for elementary school children, various cultural programs and a performing arts series for children. The Barbie brand debuted a worldwide cause related-program called Barbie Cares: Supporting children in the Arts dedicated to supporting Arts education for children funded by a $2 million donation to the Entertainment Industry Foundation. The weaknesses of Mattel in the same area are. The Childrens privacy- Mattels attempts to follow their market into the technological realm have included the development of a number of children-friendly websites to accompany their toys. Targeting children with internet sites, however, brings about extra concerns. Mattel must be very careful to protect their legal and moral reputations by respecting the privacy of the children and their families, which is put in jeopardy every time the website asks a minor to provide information. Lack of total control over business partners-Though Mattel has embarked on the Global manufacturing Principles (GMP) and regular social audits, Mattel cannot intensively monitor the business processes and activities of its partners. There is no guarantee that its business partners will completely comply with Mattels corporate social responsibility (CSR), ethical business conducts and product safety requirements. Mattel somehow could be facing legal actions and criticisms from various stakeholders around the world. Q.2- Comment on the strengths and weaknesses of Mattels core brands. In looking at Barbie specifically, has Mattels success with the American Girl collection cannibalized sales from Barbie? Explain. Ans. Mattels core brands have multiple strengths. Mattels image overall is one of which parents and consumers trust. The Barbie brand is highly accessorized allowing for multiple products to be marketed and purchased. Other brands such as Hot Wheels and American Girl also have the flexibility to accessorize and customize consumer needs and desires. Some weaknesses that Mattels core brands may have are the lifespan of their products. As children grow older, they are no longer interested in playing with dolls and cars such as Barbie and Hot wheels and the life span of the product shortens for continual use. The strengths of the Mattels core brands are- Brand Recognition- 1. Barbie is Mattels flagship brand and its number one seller-routinely accounting for more than 50 percent of Mattels sales revenue. 2. Barbie was the only Mattel brand that made the list of the 2002 The 100 Best Global Brand. 3. American Girl is targeted for girls in from 7 12 years old. This is due to different taste in different target market. 4. American girl is a well-known line of a historical dolls, books and accessories. Intense demand of the product- Barbie- Captured the attention of girls under 7 years old that resulted in high demand. The intense demand seen at the retail stores was insufficiently met for several years. Barbie- The best-selling fashion dolls in most global market with $2 billion in worldwide sales annually and more than 1 billion dolls sold in four decades. Customer Orientation- Mattel redesigned Barbie to more naturally reflect a normal athletic woman in an attempt to meet the demands for a more realistic doll. Opening of American Girl Place shops New York, Chicago and Los Angeles. The New York store features three floors of dolls, accessories, and books in the heart of the 5th Avenue shopping district. The store offers a cafe where girls can dine with their dolls and a stage production where young actresses bring American Girl stories to life. Product variety and differentiation of the product- Barbie has taken on an extension of different characters, family and friends, and profession. For Barbie, there are Barbie clothing for children, computers and digital cameras with Barbie theme. This is done to recapture more customers and expand their market to attract girls after the age of 7. For American girl, they have books, accessories and even a Store that offers a cafà © for girls. This has resulted in an increase the product variety for both brands that generates more revenues. Product Development- Mattel introduced the new line of My Scene dolls aimed at tweens with as trendier, young looking and are considered to be more hip for girls of age group above 7. Other efforts targeted at tweens include the Mystery Squad, a crime-solving crew, and the Barbie Doll as Elle Woods, which is a tribute to the blond character in the MGM Pictures film Legally Blond 2. The weaknesses of Mattels core brands include- Foreign Market Customization being ineffective-Traditional Barbie has triggered the possibility of banned in Malaysia by the Malaysian Consumers Association of Penang, due to her non-Asian appearance and the lack of creativity but it was not success. Some other cases like in Iran, the non-Islamic characteristics of Barbie and western influences resulted in the confiscation of Barbie doll from toy stores. In Russia, it is interpreted as harmful to young minds that awaken sexual impulses and consumerism among infants. This creates a negative brand images that can bring loss to Mattel. Not only children are leaving tangible toys at earlier ages, but the impact of the global market is affecting the success of Mattel. Mattels Barbie is well recognized throughout the global market, but is not considered appropriate in all cultures which are one of the weaknesses of the core brand of Mattel in the international market. The problem of limited distribution networks of American girl in the international market is also found to be one of the weakness of Mattels core brand, it is been seen that American girl is sold exclusively through catalogues and different stores in New York, Los Angeles and Chicago but there is no evidence or details of the product sold in international market. Even though there has been lots of product innovation of the Barbie but its slipping popularity failed it to be the top five selling dolls due to competition in the market. If we talk about the Cannibalization of American girls sales from Barbie several points came into light which tells that American girl has out-performed the sales of Barbie as- 1. Barbie successfully catered only to the young girls of 7 years old and below. 2. American Girl has a better image. American Girl dolls have a wholesome and educational image- the antithesis to Barbie. The retro versions of Barbie dolls, feature Hooker Barbie, Trailer Trash Barbie and Drag Queen Barbie are seen less decent than the image of American girl. These points explains the Cannibalization sales of American girl from Barbie. Q-3. What are the opportunities and threats that Mattel faces as it looks ahead? Ans. Mattel has lots of opportunities as it moves ahead with its product in the market. The opportunities of Mattels product in international market includes its venture into more interactive, educational and technology product line as today children are preferring to spend time with music, movies or on the Internet. The American toy market is becoming increasingly saturated and competitive, along with a downward shift in age of when children abandon tangible toys such Hot Wheels and Barbie for more interactive and technological products. If Mattel continues with the same product it provides better opportunities to grow ahead in the domestic market. All of Mattels core brands are instantly recognizable around the world. Therefore, Mattel has the ability to highly leverage one or all of these brands. Mattel can expand more to international distribution networks apart its reliance on Wall Mart and target hypermarkets like Giant (Malaysia), Carrefour, Cold Storage and local toy distribution network could make Mattels products highly visible in the international market which would led Mattel to have a better future prospects ahead. Mattel can also have An alliance with an Asian company, Bandai, which can prove very beneficial as numerous eastern countries open their markets to western goods. This market has been left largely untapped, and offers a huge increase in customer base. Finally, Mattel must address is that of selling its products in foreign markets. An important aspect of going global is being able to adapt to different cultures and to break down cultural barriers. Mattel has done a little bit of this with the changing of the product packaging, and some of their Barbie lines. However, there are still some countries that are boycotting Mattel because they are offended by some of their products that are being sold. While Mattel is expanding their product lines, they need to take into consideration the message each of their products is conveying. By conducting market research, Mattel can find out what values are important in foreign markets. If Mattel neglects to customize to all of their markets, their new products can fail overseas, and therefore the company as a whole will not be able to expand. The threat that Mattel faces as it looks ahead is that the market is shifting away from tangible toys, which account for a majority of Mattels core products. Children are adopting more interactive and electronic toys earlier in age today, eroding Mattels primary market of children under the age of 10. This has already forced Mattel to enter, and may force Mattel to further their involvement in the technological realm, a product category in which the firm has performed very poorly. Young customers have less time spending on traditional toys today and the same is expected in the future. Intense competition from other toy-makers like Bratz has slowed down the sale of the Mattels product Barbie worldwide and the realization of Mattel for its product distribution mainly on Wal-Mart and Target diminishes its pricing power. Mattel has also experienced problems breaking into foreign markets due to cultural barriers. The Chinese found it offensive that the Barbie doll did not represent people of their cultures, the Russians believe that the doll promotes adolescents to think in a promiscuous fashion at a young age, and the Islamic countries find that the doll goes against their religion with regards to the role and image of women. The foreign market will be very prosperous for Mattel if they can structure their entry into the market appropriately. Q-4. If you could make only one recommendation to Mattel, what would be it? Introduction According to the case, we find that Mattel in the United States, Europe and Latin America market growth is more and more slow, even appear saturation sign, although they try to into Iran and Russia market, but due to without considering the cultural differences lead to sales were almost forced to withdraw from there. So our proposal is in full consideration of cultural and religious differences influence, produce to accord with other local culture habit of products, continue to develop and enter into the emerging market, such as Asias China and Africa, which support the companys globalization strategy, and realize the great-leap-forward development. Recommendation Through the Mattel in Iran market failure we recognize that if a company would like to sell their products to abroad, it must pay attention to the product whether will conflict with local customs and culture, once things happen, be sure to adjust. As is known to all, the Barbie doll is Mattels most famous product, which is fashion and filled with the western world liberal breath. But in Iran, such as makeup and revealing clothes, are not wanted in a society where women must wear head scarves in public and men and women are not allowed to go to the poll or beach together (page 484 of case study). So if Mattel want to re-enter Iran market in the future, must adjust their products style, below is Irans own doll can be used as Mattels reference. C:UsershpDesktopuntitled.bmp On the other hand, in order to expand the market, increase sales, Mattel should seize the opportunity into some of the good prospects for emerging markets, especially Chinese market, which is a toy production country, it is estimated that China toy enterprise has more than 6000, about 75% of the toys made in China over the world. The toy market size of mainland has the rapid development. In childrens toys market as an example, toy sales from 2.13 billion RMB in 2001 to 4.44 billion RMB in 2006, which raised by 108%, with an average annual growth rate of 15.8%. The mainland toy market rise space is enormous. From toy joint network industry report, Chinas per capita consumption in toy only 20 30 RMB (2.4-3.6 dollars), far lower than per capita consumption in Asian children toys $13 and children all over the world in per capita consumption level of $34 toys. If they reach the Asian average level, childrens toys market scale is expected to will exceed 30 billion RMB. (Long long, M.2006) In the business strategies, because Chinas toy productions are mostly applied in the low-standard level, breed is monotonous, mainly plush and wooden material. However, the mainland local toys and international brand compared with large price gap, so the low-standard market has a strong competitive power, the general basic monopoly wholesale market and vendors, and other sales pipeline. So Mattel should positioning in high-end, give full play to their own advantages, for example, in a Barbie doll legend marketing history story, telling the story is always the conventional methods. They sell toys as well sell a way of life. According to Mattels design, Barbie have their own lives, thoughts, need a friend, like to dress up, have belong to him fairy tale world. Make good use of this advantage, the company entered into the China market is no longer a dream. (Li, L.2011) Conclusion Like many foreign brands to enter the Chinese market, Mattel need pay enough time and patience. After all, in Chinas such a big Oriental country, want to get common identity is not a simple matter. But one thing is sure, respect local culture and customs is very important and necessary. Q-5. How can Mattel reverse the decline in Barbies sales? Should Mattel give up on Barbie and accept that fact that the brand will never regain its former sales status? Explain. Ans. Mattel, Inc. (Mattel) designs, manufactures, and markets a broad variety of toy products worldwide which are sold to its customers and directly to consumers. Mattels vision is creating the future of play. Mattels objectives are to grow its share in the marketplace, sustain gross margins of about 50%, leverage its scale to deliver cost savings and lower its selling and administrative costs, and create long-term stockholder value. Barbie doll happiness concept is based on human sensibility, through happiness brand image and happy shopping experience to satisfyconsumer demand happy emotion, so that consumers will be product or brand with the happy feeling together, then will be happy with the product or brand linked, to stimulate consumption desire and to promote the marketing concept of consumers purchasing behavior. Body part: The concept of Barbie has not only toys, and became an immortal symbol of American culture. Until now, the business of Barbie bigger and bigger, not only toys, books, clothing, cosmetics, movies and electronic games. Even today, see any one of the two in standard, sexy blonde doll, almost all of people were not consciously known as Barbie ¼Ã…’whether this doll is not Mattel produced. This is also proved Barbie industry is how success. As a result of population, technology and social change, Mattel is undergoing modernization, Mattel, in my opinion, cannot reverse the decline of Barbie sales. Although there are still to be improved, Mattel weakness seems to be far less than they were just a few years ago. Specifically, the Mattel Inc. has some very famous brand. The largest is Barbie doll, and now accounts for more than half of the companys revenue. However, the most interesting news for Mattel declining popularity rate of its core products Barbie doll. As of 2002, Barbie dollfell out of the top five best-selling. Mattel Inc. subsequently has been undertaken to reclaim market share items, such as computer software and the girls clothing line of Barbie doll. Barbie has tried to fight back. Internet becomes another weapon to reverse the sales decline in 2007; Mattel launched a brand new Barbie Girls. com site where kids can create their own virtual Barbie, and placed in a virtual commercial buildings can also directly involved in product design. The girls also can have around Barbies virtual community space, this was considered a breakthrough attempt, also let Mattel in sales for 7 consecutive years after the decline appeared to pick up. Mattel is also faced with many cultural barriers, these need to overcome the market penetration strategy will be successful. Lack of understanding of cultural replacement, the brand awareness of self-protection is too strong, the Barbie doll isolated in new era outside, so that the target consumers become more and more narrow. Unresponsive market, the Mattel have not been able to guide the trend, the competitors took the opportunity to split its market share.Andin the occasion of Mattel Barbie doll become fashionable rage, the former Mattel CEO Jill Barad made a series of mistakes and expensive acquisitions, to make the worlds largest toy manufacturer long-term stock price in a slump. In addition, Mattel in new product launch, behave not just as one wishes, the new design style also no expectation. These are all Mattels malpractice. Conclusion: Sweet chocolate, eat more will be tired. Barbies decline has a deep-rooted cultural factors and the impact of social thought, to give people a profound inspiration. We can see that the United States of America culture is moving toward a diversified ethnic culture, to encourage the pursuit of self-direction stride, and popular culture trend change quickly. Mattel ignore this value orientation, or excessive protection is of brand ego blinded their vision, do not have a proper understanding o of the mind of the public, lost the lead market opportunities.After opponents successfully host, Mattel still did not take timely measures, wait for the opponent create a certain threat after to respond but too weak. Finally, caused the market share to be cut, the lesson is painful. Careful observation of the leader in the market, we will find their commonness rapid response, countermeasure in time, they will not be trend guide, but to guide the trend. It is simple and easy to know. Pacifying the interior before resisting foreign aggression. The first thing Mattel need to do is solve the inner problem, straighten a relation, in order to solve the problem of providing external guarantee. For the external development of Mattel, the problems which should be paid attention to, not in order to cope with the market competition and to launch new products with the opponent, but in the consolidation of existing customers on the Barbie dolls loyalty. They are supporting the Barbie dolls core strength, so that through interaction and understanding of their needs, provide their satisfaction with the program to maintain this part of customers. In order to consolidate the customer base, and prevent competitors directly off the market share. With the development of computer and networks, such as Face book and Twitter applications, Barbie doll will be able to control its sales decline. This is a very expensive to change their production and advertising means. The only advantage of this strategy, both short-term and long-term within, they will not bear any additional costs. In this way, Mattelcan use their own resources,make full use of social networking technology environmental advantage in price, and try to participate in the market competition. Having the correct marketing strategy and innovative products Barbie doll product line, will become more interactive and educational products, Mattel can still create the market to meet their needs.Also around the world set up Barbie doll flagship store, experiential marketing, will drive the Mattel sales market, strive for the biggest market share.