Family Therapy Research Paper Example | Topics and Well Written Essays - 1000 words

Family Therapy - Research Paper Example In addition, individual personality traits influence the way members of a social unit interact and relate with one another. As a result of these variables, social scientists acknowledge the fact that family units possess unique characteristics, which influence behavioral conduct and affect family members. With respect to the acknowledgement, psychiatrists and family therapists usually prefer handling family problems in a customized manner. Carr (2012) says that this will ensure objective identification and evaluation of an issue based on social and psychological make-up of involved family members. Nature of the Program This essay involves evaluation of a family therapy program meant to address the issue of Eating Disorder among juveniles, especially teenagers. Eating Disorder is one of the least attended problems affecting school going children in American societies. The problem starts when a teenager feels uncomfortable with his or her increase in body weight. As a result, a juvenil e reverts to negative eating habits, which may include eating less food or even forcefully vomiting after a meal. In the long run, a teenager may develop psychological problems associated with disturbance in eating behavior. According to Heller (2007), teens with eating disorder, especially girls, usually regard their body weight as the main assert for evaluating self worth. As a result, they may decide to take voluminous meals and vomit or take laxative drugs to counteract the caloric effect of the meal. In most family units, teenagers undergo these problems in secret for fear of criticism and victimization by their parents. Physical symptoms of the disorder may include depressive moods, disappearing during or after meals and frequent use of diuretics and laxatives, among others. Therefore, this problem among teenagers calls for intervention using an appropriate family therapy program. How the Program Works In this context, the Eating Disorder therapy program seeks to facilitate un derstanding of the problem among members of a family unit. Mitchell and Grilo (2012) says that the program will provide an avenue through which parents or guarding, siblings and the victim juveniles can acknowledge the causes and effects of the disorder. Upon informed acknowledgement, the therapy will extrapolate on the appropriate courses of actions that will provide short and long term achievements. The program takes into considerations the social and psychological traits of parents and other members of the society. In this case, a therapist can understand why a juvenile avoids detection of the disorder by his or her parents. According to Mitchell and Grilo (2012), common reasons for the secretive behavior may include strict parenting patterns in the family, especially autocratic style of parenting. In the process, parents will acknowledge the need of loosening their grip on strict family values and adjusting towards accommodating problems faced by their children. In addition, juv eniles will learn the benefits of being open with their caregivers. The program usually involves weekly visits to therapy sessions held either at home or in psychiatric clinics. The entire program runs for approximately six months, with exceptions of being terminated early depending on the juveniles’ response to treatment. Mitchell and Gr

Does YOGA and meditation reduce Hypertension and is there a Essay

Does YOGA and meditation reduce Hypertension and is there a possibility of reducing the dosage on meds in Patients - Essay Example In the present study, it is hypothesized that yoga and meditation can be used to reduce blood pressure and can help reduce the dosage of antihypertensive medication in patients with hypertension. This work intends to look into a few research articles to demonstrate and support this hypothesis. An article by Miles, Chou, Lin, Hunter, Dhindsa, Nualnim, and Tanaka (2013) studied the effect of hatha yoga practice on blood pressure and other cardiovascular responses. There were a total of 36 participants in the study, who were apparently healthy, nonobese, sedentary, and recreationally active. The 36 participants in the study were recruited from Austin, Texas. Out of them, 19 subjects had no experience in yoga and 18 were experienced in yoga. In the study, the arterial blood pressure of the subjects was measured throughout the yoga session and in 23 different yoga postures. It included systolic, mean, and diastolic blood pressure. Blood pressure was measured using beat-by-beat, finger plethysmography. What is found in the study was a significant increase in blood pressure, especially in standing postures as a direct result of the increase in cardiac output and heart rate. In the case of standing yoga postures, the mean blood pressure increased by 30 mm Hg. In addition, it was found that there was no significant difference between both novice and experienced yoga practitioners in the effect of yoga session on blood pressure. Thus, the study advised medical practitioners to be cautious while prescribing yoga postures to patients with uncontrolled hypertension (Miles et al., 2013, p. 44). However, it is found that in floor postures like Cobra, blood pressure and cardiac output do not increase significantly (Miles et al., 2013, p. 42), and there is a fall in stroke volume but it is uncertain as to what causes this decline in stroke volume. Thus, the study is significant in

Management Decision Support Systems Essay Example | Topics and Well Written Essays - 3750 words

Management Decision Support Systems - Essay Example Decision Support Systems (DSS) are developed based on generally two sets of assumptions. Firstly, it assumes that gaining of the right quality of information contributes in effective decision making. Secondly, the knowledge of use of computers by the managers contributes in enhancing the level of managerial decision making activities. Use of computers contributes in helping the managers gain the right quality of information and analytical tools which tend to be used for effective decision making. In the modern world, the development of World Wide Web and also other technological interfaces like e-commerce requires the development of the concept and use of DSS (Power). The paper intends to reflect on an effective review of the earlier studies conducted relating to Decision Support Systems (DSS). It further aims to reflect on the development of models and analytical concepts for use of DSS in e-commerce platform. Druzdzel and Flynn (2002) observe Decision Support Systems (DSS) as computer based interactive systems that contribute in helping the users take the right type of decision and choice relating to various activities. DSS also helps in retrieving and storage of effective data in terms of enhancing the existing mode of data accessing and storing functions. The system also generates potential support for the building of data modeling and reasoning activities based on the creation of different types of analytical models. DSS systems as a whole contribute in three different types of functions related to framing of decisions, generation of models and finally in formulating solutions based on the models created. Decision Support Systems gain key usage in managerial and planning activities related to different sectors like healthcare, business management and also in military operations. The system relating to the above areas contribute in fulfilling the objectives relating to complex decision making

Does YOGA and meditation reduce Hypertension and is there a Essay

Does YOGA and meditation reduce Hypertension and is there a possibility of reducing the dosage on meds in Patients - Essay Example In the present study, it is hypothesized that yoga and meditation can be used to reduce blood pressure and can help reduce the dosage of antihypertensive medication in patients with hypertension. This work intends to look into a few research articles to demonstrate and support this hypothesis. An article by Miles, Chou, Lin, Hunter, Dhindsa, Nualnim, and Tanaka (2013) studied the effect of hatha yoga practice on blood pressure and other cardiovascular responses. There were a total of 36 participants in the study, who were apparently healthy, nonobese, sedentary, and recreationally active. The 36 participants in the study were recruited from Austin, Texas. Out of them, 19 subjects had no experience in yoga and 18 were experienced in yoga. In the study, the arterial blood pressure of the subjects was measured throughout the yoga session and in 23 different yoga postures. It included systolic, mean, and diastolic blood pressure. Blood pressure was measured using beat-by-beat, finger plethysmography. What is found in the study was a significant increase in blood pressure, especially in standing postures as a direct result of the increase in cardiac output and heart rate. In the case of standing yoga postures, the mean blood pressure increased by 30 mm Hg. In addition, it was found that there was no significant difference between both novice and experienced yoga practitioners in the effect of yoga session on blood pressure. Thus, the study advised medical practitioners to be cautious while prescribing yoga postures to patients with uncontrolled hypertension (Miles et al., 2013, p. 44). However, it is found that in floor postures like Cobra, blood pressure and cardiac output do not increase significantly (Miles et al., 2013, p. 42), and there is a fall in stroke volume but it is uncertain as to what causes this decline in stroke volume. Thus, the study is significant in

How Will Computer Information System Fit Into Your Professional Life Essay

How Will Computer Information System Fit Into Your Professional Life - Essay Example Python provides constructs that allow clear programs on both large and small scale (Zelle, 2004). Python supports multiple programming paradigms such as object-oriented, functional and imperative programming or procedural styles. Interpreters of Python are available for installation in numerous operating systems. It can be packaged, using third-party tools such as Pyinstaller or Py2exe, into stand-alone executable programs for many popular operating systems (Zelle, 2004). Java is an object-oriented, class-based programming language. It tops the list among the most demanded programming languages. It is standard for web-based content, enterprise software, Android operating system, mobile applications, and games. Java is designed to be used across multiple platforms of software (Van & Haridi, 2004). It is designed to have few dependency implementations. It is intended to allow app developers â€Å"write once, run anywhere. Java apps are categorically compiled to bytecode that can, regardless of computer architecture, run on any Java virtual machine. Some of the commonly used mobile programming languages besides Java and Python include C language, C++, C#, Objective-C, PHP, Ruby, JavaScript, and SQL among others (Van & Haridi, 2004). Mobile computing is continually changing life. Mobile solutions are today, part of many lives. From laptops to tablets, pagers to cell phones, technology continue to change daily lives and businesses. Some of the notable changes include paperless offices where people conduct business on the phone, read newspaper online, and even shop online. The world of music has also changed significantly, with many people reviewing, purchasing, streaming and downloading music instantly. Television shows, movies, and live programming can be accessed through mobile. Mobile video capabilities are also enabling people to capture moments (Bukhari & Kurylo, 2008). Mobile computing has also changed communication

US Entry into Vietnam Essay Example for Free

US Entry into Vietnam Essay Every American president basically regarded the enemy in Vietnam, whether the Vietminh, the National Liberation Front in the 60s and the government of Ho Chi Minh in North Vietnam, as agents of global communism (Rotter 1999, p 1). US policymakers and most Americans conceived of communism as the opposite of what they stood for. Communists opposed democracy, violated human rights, conducted military attacks and formed closed-state economies, which did not trade with capitalist countries. They loathed communism like a contagious disease. When the Communist Party rose to power in China in 1949, the US government in Washington feared that Vietnam would fall into the hands of communists. This was the reason why the administration of US President Harry Truman decided to send aid to the French who were then fighting the Vietminh in 1950 (Smitha 2005, p 2). Earlier in May, 1945, the Truman administration approved the resumption of France’s colonial authority in Indochina in the hope that France would fight communism in Vietnam. The Viet Minh, a movement led by Ho Chi Minh, a veteran communist, resisted the French regime in Vietnam. At the end of the war, the Viet Minh announced Vietnam’s independence of foreign rule. But the Truman administration and the Allied powers did not want the Vietnamese to be independent. The war between the French and the Viet Minh then began in December 1946. The US sided with the French in Vietnam for the sake of fighting communism in Europe and Indochina and sent financial and material support to the French to overthrow Ho Chi Minh’s government in Vietnam (Rotter p 5, Smitha pp 16-17). President Truman supported the French also in the hope of helping them build and reinforce non-Communist nations whose fate depended to a large extent on the preservation of Vietnam (Rotter 2005, Smitha 1999). He saw that a free world in the region would open markets for Japan, The involvement of the US in Vietnam likewise assured the British of the revival of the rubber and tin industries in Malaya, a neighbor of Vietnam. With US help, the French could move on with efforts at economic recovery at home and ultimately retrieve their military forces from Indochina to oversee the rearmament of West Germany. These were the perceived deep-seated motivations of US involvement in Vietnam (Rotter, Smitha). After the invasion of South Korea by North Korea in 1950, Secretary of State Dean Acheson convinced President Truman to increase US assistance to the French (Smitha 2005). The US also recognized France’s puppet king, Bao Dai, in Vietnam, only to be replaced later (Smitha, p 9). Step by step, the US entered into the conflict for these goals, which gradually waned and were forgotten. What later developed was a tendency against withdrawing from Vietnam itself (Smitha, p 10). When the Vietnamese Nationalist Vietminh army won over the French at Dienbienphu in 1954, the French were forced to accept the creation of a Communist Vietnam north of the 17th parallel and leaving a non-Communist side in the south (Rotter 1999, p 2). Then US President Dwight Eisenhower rejected the arrangement. Instead, he endeavored to set up a government there to wrestle control from the French, sent military advisers to train a South Vietnamese army, and operate the Central Intelligence Agency to stage a psychological warfare against North Vietnam (Rotter). In his address at the Gettysburg College, Eisenhower pointed to Vietnam as a free but poor and underdeveloped country with a weak economy where the average individual income was less than $200 a year (1959, pp 96-97). The northern part of Vietnam was taken over by communists. He stressed that South Vietnam needed assistance in self-defense and economic growth. The people of Vietnam wanted to thrive and to become self-sufficient. For Vietnam to expand economically, it would need to acquire capital and for this to happen, it should be freed from outside hostility and private investments should be established to infuse capital. Otherwise, it should be given outside loans and grants from more fortunate countries. He emphasized that Vietnam’s freedom should first be insured and then its economic problem would be solved. In addition, the military forces in Vietnam also needed support without affecting or destroying the economy of Vietnam. He justified the continued existence of US military forces in Vietnam because of the closeness of Communist military forces in the north. He also said that while Communist guerrillas had been substantially contained, the remaining ones continued to disrupt the overall conditions of the nation. He emphasized the need to equally provide sufficient moral support to the troops so that they would continue to have the hope, confidence and pride needed to ward off the threats of aggressions from within and without the borders Upon his assumption as President in 1952, US aid to the French in Vietnam increased and reached 80% in two years’ time (Smitha 2005). In 1954, Bao Dai was replaced by Ngo Dinh Diem. But the French disliked Diem, a nationalist who stood aside during the struggle for independence from the French. He was a courageous, honest and persistent, but he was also inept and he was not popular with ordinary people. He was surrounded by relatives and friends and did not establish close relationships with local leaders and groups in the South. His forces in the rural areas were feared and hated. His strategic hamlet program relocated peasants into communities, surrounded by barbed wire to separate them from the guerillas. They did not like their new hamlets (Smitha, p 14). At a news conference on the steel crisis during his term, US President John F. Kennedy contrasted those Americans fighting for freedom in Vietnam with executives who pursued private power and profits beyond a sense of public responsibility (Bostdorff and Goldzwig 1994). While recognizing the importance of the steel controversy, he re-emphasized the value of the US mission in Vietnam. Whenever he had the chance, he restated the nation’s moral commitment. His morally-grounded idealistic rhetoric gained him definite advantages. His arguments made him sound tough and pleased those with an equally hard-line position against communism in Southeast Asia. He could also use these arguments to justify and support his policies, such as when Congress threatened to reduce foreign aid. He insisted that foreign aid was an all-or-nothing proposition because principles were at stake. He pressed that Congress could provide all the aid he believed should be given or Congress must assume the responsibility and culpability in the event of a victory of Communism and the defeat of freedom in those nations at risk. He maintained that representatives and senators must make policy decision in the light of the larger moral consequences to which these policies would inevitably lead. At the Economic Club of New York in 1962, he commented that Vietnam would instantaneously collapse if the US did not assist it. He consistently presented and idealistically argued that Vietnam as the conflict or a battle of principles and urged all citizens to commit themselves to an all-out support to that commitment. If they did not, they would then have to prepare for a communist victory, which would negate and destroy the cause of freedom all over the world (Bostdorff and Goldzwig). France’s Charles de Gaulle warned President Kennedy that the US would sink into a â€Å"bottomless quagmire† in Vietnam, no matter how much money was spent on it and how many men were sent to it (Smitha 2005, p 10). The President increased the number of advisors to help the Diem regime in 1961, until he realized that the battle had to be won by the Vietnamese themselves, not by Americans. He was aware of Diem’s unpopularity and that Diem would fail to rally in the South in the fight against the communists.The time came when it decided to find an alternative to Diem and connived with his generals to overthrow him (Smitha, pp 13-15). # BIBLIOGRAPHY 1. Bostdorff, Denise and , Steven. Idealism and Pragmatism in American Foreign Policy. New York: Presidential Studies Quarterly. Vol 24 Issue 3, 1994 2. Rotter, Andrew J. The Causes of the Vietnam War. The Oxford Companion to American Military History. New York: Oxford University Press, 1999. http://www. english. uuc. edu/maps/vietnam/causes. htm 3. Smitha, Frank E. The United States and Vietnam. Macrohistory, 2005. http://www. smitha. com/h2/ch26. htm

The Strengths Of The Mattels Core Brands

The Strengths Of The Mattels Core Brands Answer: Yes, every manufacturer of the childrens products have special responsibilities. Because being a part of a business organization has the responsibilities to the consumers and the society. Every organization tries very hard to survive in market, by the effective use of factors of production and other facilities of the society. With the help of this process the organization get into an interdependent relation with the community at large, the environment and the target customers. Such interdependence gives rise to a series of broader responsibilities to society and the targeted customers. According to the business environment theory of Palmer and Hartley, the business organization should act in social responsible manner in two different ways, one philosophic and one pragmatic. The philosophical way includes the model of the organizational requirement and other includes the social values of the society which is very important for an organization to resist in the social market. Every organization has a responsibility towards the consumers and the society and that particular responsibility is being termed as Corporate Social responsibility, which can be defined as economic, legal, ethical and different expectations that a society has from an organization. The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities. Previously many organizations opposed consumerism but now most companies have grown to accept the responsibilities towards customers and the society. The philosophy of enlightened marketing says that even the marketing practices should also be socially responsible which consist consumer oriented marketing and societal marketing which aims at serving and satisfying the needs and wants of the customers and to produce such products which are not only pleasing but also beneficial. As a manufacturer of the products which are specially designed for the children the, the manufacturer has some special responsibilities to consumers and society, because children often lack the literacy to completely understand how things may work, the toys must be safe in all use including non-intended use in order to protect the children. The manufacturers should not only create the safe toys but they must also be sensitive to the societal concerns on childrens rights and privacy. Manufacturers of the childrens product specially have obligations to the consumers. This is in assurance that children continue to have highest levels of protection when it comes to toys. An obligation that manufacturer do is that manufacturers must carry out assessments as it relates to safety and health hazards and add to it technical information on specific such as chemicals, in order to support findings and present accurate information. The warning should be put on certain toys to indicate what the intended age is for use of the toy. Moreover after all testing is done on the toys, if any toy or part is significantly under the standard, then it must be destroyed in order to prevent the public from gaining access to it in any way, shape, or form. When we talk about Mattel that how Mattel has met the responsibilities then the things are quite clear the Mattel did it by creating such a product that consumers and parents trust and building a successful and positive brand image. They also integrate this responsibility with their Corporate responsibility report in which they state their goals are to ensure product safety, volunteer in communities, and treat colleagues with respect in order to work hard to be a leader in making our communities and the lives of the children better. The core brands of Mattel are Barbie, Hot wheels, Fisher price, and American Girl. Each brand clearly has its own demography, each brand catering to infants and preschoolers, Girls, Boys and those adults that are still young at heart. One of the strengths of the brand Mattel is the rich history of the company. The company began in 1945 out of a small and simple idea that started in a garage workshop. Each brand also has good staying power at the forefront of their market. The evidences that show the strengths of Mattel in the area of fulfillment of the responsibilities to the customers and the society specially as the manufacturer of childrens products are. Mattel recognizes international environment, different legal systems and cultural expectations, and the use of technology especially with regard to consumer privacy and has taken steps to strengthen its commitment to business ethics and social responsibility. Mattel recently published its first Corporate Social Responsibility report, including a strong statement about its commitment to economic, legal, ethical and philanthropic responsibilities which includes commitment to product safety, volunteering in a community, developing a best practice or even treating colleagues with respect and dignity. Makers of American Girl collection provided $449,500 in grants to support childrens projects as environmental education for elementary school children, various cultural programs and a performing arts series for children. The Barbie brand debuted a worldwide cause related-program called Barbie Cares: Supporting children in the Arts dedicated to supporting Arts education for children funded by a $2 million donation to the Entertainment Industry Foundation. The weaknesses of Mattel in the same area are. The Childrens privacy- Mattels attempts to follow their market into the technological realm have included the development of a number of children-friendly websites to accompany their toys. Targeting children with internet sites, however, brings about extra concerns. Mattel must be very careful to protect their legal and moral reputations by respecting the privacy of the children and their families, which is put in jeopardy every time the website asks a minor to provide information. Lack of total control over business partners-Though Mattel has embarked on the Global manufacturing Principles (GMP) and regular social audits, Mattel cannot intensively monitor the business processes and activities of its partners. There is no guarantee that its business partners will completely comply with Mattels corporate social responsibility (CSR), ethical business conducts and product safety requirements. Mattel somehow could be facing legal actions and criticisms from various stakeholders around the world. Q.2- Comment on the strengths and weaknesses of Mattels core brands. In looking at Barbie specifically, has Mattels success with the American Girl collection cannibalized sales from Barbie? Explain. Ans. Mattels core brands have multiple strengths. Mattels image overall is one of which parents and consumers trust. The Barbie brand is highly accessorized allowing for multiple products to be marketed and purchased. Other brands such as Hot Wheels and American Girl also have the flexibility to accessorize and customize consumer needs and desires. Some weaknesses that Mattels core brands may have are the lifespan of their products. As children grow older, they are no longer interested in playing with dolls and cars such as Barbie and Hot wheels and the life span of the product shortens for continual use. The strengths of the Mattels core brands are- Brand Recognition- 1. Barbie is Mattels flagship brand and its number one seller-routinely accounting for more than 50 percent of Mattels sales revenue. 2. Barbie was the only Mattel brand that made the list of the 2002 The 100 Best Global Brand. 3. American Girl is targeted for girls in from 7 12 years old. This is due to different taste in different target market. 4. American girl is a well-known line of a historical dolls, books and accessories. Intense demand of the product- Barbie- Captured the attention of girls under 7 years old that resulted in high demand. The intense demand seen at the retail stores was insufficiently met for several years. Barbie- The best-selling fashion dolls in most global market with $2 billion in worldwide sales annually and more than 1 billion dolls sold in four decades. Customer Orientation- Mattel redesigned Barbie to more naturally reflect a normal athletic woman in an attempt to meet the demands for a more realistic doll. Opening of American Girl Place shops New York, Chicago and Los Angeles. The New York store features three floors of dolls, accessories, and books in the heart of the 5th Avenue shopping district. The store offers a cafe where girls can dine with their dolls and a stage production where young actresses bring American Girl stories to life. Product variety and differentiation of the product- Barbie has taken on an extension of different characters, family and friends, and profession. For Barbie, there are Barbie clothing for children, computers and digital cameras with Barbie theme. This is done to recapture more customers and expand their market to attract girls after the age of 7. For American girl, they have books, accessories and even a Store that offers a cafà © for girls. This has resulted in an increase the product variety for both brands that generates more revenues. Product Development- Mattel introduced the new line of My Scene dolls aimed at tweens with as trendier, young looking and are considered to be more hip for girls of age group above 7. Other efforts targeted at tweens include the Mystery Squad, a crime-solving crew, and the Barbie Doll as Elle Woods, which is a tribute to the blond character in the MGM Pictures film Legally Blond 2. The weaknesses of Mattels core brands include- Foreign Market Customization being ineffective-Traditional Barbie has triggered the possibility of banned in Malaysia by the Malaysian Consumers Association of Penang, due to her non-Asian appearance and the lack of creativity but it was not success. Some other cases like in Iran, the non-Islamic characteristics of Barbie and western influences resulted in the confiscation of Barbie doll from toy stores. In Russia, it is interpreted as harmful to young minds that awaken sexual impulses and consumerism among infants. This creates a negative brand images that can bring loss to Mattel. Not only children are leaving tangible toys at earlier ages, but the impact of the global market is affecting the success of Mattel. Mattels Barbie is well recognized throughout the global market, but is not considered appropriate in all cultures which are one of the weaknesses of the core brand of Mattel in the international market. The problem of limited distribution networks of American girl in the international market is also found to be one of the weakness of Mattels core brand, it is been seen that American girl is sold exclusively through catalogues and different stores in New York, Los Angeles and Chicago but there is no evidence or details of the product sold in international market. Even though there has been lots of product innovation of the Barbie but its slipping popularity failed it to be the top five selling dolls due to competition in the market. If we talk about the Cannibalization of American girls sales from Barbie several points came into light which tells that American girl has out-performed the sales of Barbie as- 1. Barbie successfully catered only to the young girls of 7 years old and below. 2. American Girl has a better image. American Girl dolls have a wholesome and educational image- the antithesis to Barbie. The retro versions of Barbie dolls, feature Hooker Barbie, Trailer Trash Barbie and Drag Queen Barbie are seen less decent than the image of American girl. These points explains the Cannibalization sales of American girl from Barbie. Q-3. What are the opportunities and threats that Mattel faces as it looks ahead? Ans. Mattel has lots of opportunities as it moves ahead with its product in the market. The opportunities of Mattels product in international market includes its venture into more interactive, educational and technology product line as today children are preferring to spend time with music, movies or on the Internet. The American toy market is becoming increasingly saturated and competitive, along with a downward shift in age of when children abandon tangible toys such Hot Wheels and Barbie for more interactive and technological products. If Mattel continues with the same product it provides better opportunities to grow ahead in the domestic market. All of Mattels core brands are instantly recognizable around the world. Therefore, Mattel has the ability to highly leverage one or all of these brands. Mattel can expand more to international distribution networks apart its reliance on Wall Mart and target hypermarkets like Giant (Malaysia), Carrefour, Cold Storage and local toy distribution network could make Mattels products highly visible in the international market which would led Mattel to have a better future prospects ahead. Mattel can also have An alliance with an Asian company, Bandai, which can prove very beneficial as numerous eastern countries open their markets to western goods. This market has been left largely untapped, and offers a huge increase in customer base. Finally, Mattel must address is that of selling its products in foreign markets. An important aspect of going global is being able to adapt to different cultures and to break down cultural barriers. Mattel has done a little bit of this with the changing of the product packaging, and some of their Barbie lines. However, there are still some countries that are boycotting Mattel because they are offended by some of their products that are being sold. While Mattel is expanding their product lines, they need to take into consideration the message each of their products is conveying. By conducting market research, Mattel can find out what values are important in foreign markets. If Mattel neglects to customize to all of their markets, their new products can fail overseas, and therefore the company as a whole will not be able to expand. The threat that Mattel faces as it looks ahead is that the market is shifting away from tangible toys, which account for a majority of Mattels core products. Children are adopting more interactive and electronic toys earlier in age today, eroding Mattels primary market of children under the age of 10. This has already forced Mattel to enter, and may force Mattel to further their involvement in the technological realm, a product category in which the firm has performed very poorly. Young customers have less time spending on traditional toys today and the same is expected in the future. Intense competition from other toy-makers like Bratz has slowed down the sale of the Mattels product Barbie worldwide and the realization of Mattel for its product distribution mainly on Wal-Mart and Target diminishes its pricing power. Mattel has also experienced problems breaking into foreign markets due to cultural barriers. The Chinese found it offensive that the Barbie doll did not represent people of their cultures, the Russians believe that the doll promotes adolescents to think in a promiscuous fashion at a young age, and the Islamic countries find that the doll goes against their religion with regards to the role and image of women. The foreign market will be very prosperous for Mattel if they can structure their entry into the market appropriately. Q-4. If you could make only one recommendation to Mattel, what would be it? Introduction According to the case, we find that Mattel in the United States, Europe and Latin America market growth is more and more slow, even appear saturation sign, although they try to into Iran and Russia market, but due to without considering the cultural differences lead to sales were almost forced to withdraw from there. So our proposal is in full consideration of cultural and religious differences influence, produce to accord with other local culture habit of products, continue to develop and enter into the emerging market, such as Asias China and Africa, which support the companys globalization strategy, and realize the great-leap-forward development. Recommendation Through the Mattel in Iran market failure we recognize that if a company would like to sell their products to abroad, it must pay attention to the product whether will conflict with local customs and culture, once things happen, be sure to adjust. As is known to all, the Barbie doll is Mattels most famous product, which is fashion and filled with the western world liberal breath. But in Iran, such as makeup and revealing clothes, are not wanted in a society where women must wear head scarves in public and men and women are not allowed to go to the poll or beach together (page 484 of case study). So if Mattel want to re-enter Iran market in the future, must adjust their products style, below is Irans own doll can be used as Mattels reference. C:UsershpDesktopuntitled.bmp On the other hand, in order to expand the market, increase sales, Mattel should seize the opportunity into some of the good prospects for emerging markets, especially Chinese market, which is a toy production country, it is estimated that China toy enterprise has more than 6000, about 75% of the toys made in China over the world. The toy market size of mainland has the rapid development. In childrens toys market as an example, toy sales from 2.13 billion RMB in 2001 to 4.44 billion RMB in 2006, which raised by 108%, with an average annual growth rate of 15.8%. The mainland toy market rise space is enormous. From toy joint network industry report, Chinas per capita consumption in toy only 20 30 RMB (2.4-3.6 dollars), far lower than per capita consumption in Asian children toys $13 and children all over the world in per capita consumption level of $34 toys. If they reach the Asian average level, childrens toys market scale is expected to will exceed 30 billion RMB. (Long long, M.2006) In the business strategies, because Chinas toy productions are mostly applied in the low-standard level, breed is monotonous, mainly plush and wooden material. However, the mainland local toys and international brand compared with large price gap, so the low-standard market has a strong competitive power, the general basic monopoly wholesale market and vendors, and other sales pipeline. So Mattel should positioning in high-end, give full play to their own advantages, for example, in a Barbie doll legend marketing history story, telling the story is always the conventional methods. They sell toys as well sell a way of life. According to Mattels design, Barbie have their own lives, thoughts, need a friend, like to dress up, have belong to him fairy tale world. Make good use of this advantage, the company entered into the China market is no longer a dream. (Li, L.2011) Conclusion Like many foreign brands to enter the Chinese market, Mattel need pay enough time and patience. After all, in Chinas such a big Oriental country, want to get common identity is not a simple matter. But one thing is sure, respect local culture and customs is very important and necessary. Q-5. How can Mattel reverse the decline in Barbies sales? Should Mattel give up on Barbie and accept that fact that the brand will never regain its former sales status? Explain. Ans. Mattel, Inc. (Mattel) designs, manufactures, and markets a broad variety of toy products worldwide which are sold to its customers and directly to consumers. Mattels vision is creating the future of play. Mattels objectives are to grow its share in the marketplace, sustain gross margins of about 50%, leverage its scale to deliver cost savings and lower its selling and administrative costs, and create long-term stockholder value. Barbie doll happiness concept is based on human sensibility, through happiness brand image and happy shopping experience to satisfyconsumer demand happy emotion, so that consumers will be product or brand with the happy feeling together, then will be happy with the product or brand linked, to stimulate consumption desire and to promote the marketing concept of consumers purchasing behavior. Body part: The concept of Barbie has not only toys, and became an immortal symbol of American culture. Until now, the business of Barbie bigger and bigger, not only toys, books, clothing, cosmetics, movies and electronic games. Even today, see any one of the two in standard, sexy blonde doll, almost all of people were not consciously known as Barbie ¼Ã…’whether this doll is not Mattel produced. This is also proved Barbie industry is how success. As a result of population, technology and social change, Mattel is undergoing modernization, Mattel, in my opinion, cannot reverse the decline of Barbie sales. Although there are still to be improved, Mattel weakness seems to be far less than they were just a few years ago. Specifically, the Mattel Inc. has some very famous brand. The largest is Barbie doll, and now accounts for more than half of the companys revenue. However, the most interesting news for Mattel declining popularity rate of its core products Barbie doll. As of 2002, Barbie dollfell out of the top five best-selling. Mattel Inc. subsequently has been undertaken to reclaim market share items, such as computer software and the girls clothing line of Barbie doll. Barbie has tried to fight back. Internet becomes another weapon to reverse the sales decline in 2007; Mattel launched a brand new Barbie Girls. com site where kids can create their own virtual Barbie, and placed in a virtual commercial buildings can also directly involved in product design. The girls also can have around Barbies virtual community space, this was considered a breakthrough attempt, also let Mattel in sales for 7 consecutive years after the decline appeared to pick up. Mattel is also faced with many cultural barriers, these need to overcome the market penetration strategy will be successful. Lack of understanding of cultural replacement, the brand awareness of self-protection is too strong, the Barbie doll isolated in new era outside, so that the target consumers become more and more narrow. Unresponsive market, the Mattel have not been able to guide the trend, the competitors took the opportunity to split its market share.Andin the occasion of Mattel Barbie doll become fashionable rage, the former Mattel CEO Jill Barad made a series of mistakes and expensive acquisitions, to make the worlds largest toy manufacturer long-term stock price in a slump. In addition, Mattel in new product launch, behave not just as one wishes, the new design style also no expectation. These are all Mattels malpractice. Conclusion: Sweet chocolate, eat more will be tired. Barbies decline has a deep-rooted cultural factors and the impact of social thought, to give people a profound inspiration. We can see that the United States of America culture is moving toward a diversified ethnic culture, to encourage the pursuit of self-direction stride, and popular culture trend change quickly. Mattel ignore this value orientation, or excessive protection is of brand ego blinded their vision, do not have a proper understanding o of the mind of the public, lost the lead market opportunities.After opponents successfully host, Mattel still did not take timely measures, wait for the opponent create a certain threat after to respond but too weak. Finally, caused the market share to be cut, the lesson is painful. Careful observation of the leader in the market, we will find their commonness rapid response, countermeasure in time, they will not be trend guide, but to guide the trend. It is simple and easy to know. Pacifying the interior before resisting foreign aggression. The first thing Mattel need to do is solve the inner problem, straighten a relation, in order to solve the problem of providing external guarantee. For the external development of Mattel, the problems which should be paid attention to, not in order to cope with the market competition and to launch new products with the opponent, but in the consolidation of existing customers on the Barbie dolls loyalty. They are supporting the Barbie dolls core strength, so that through interaction and understanding of their needs, provide their satisfaction with the program to maintain this part of customers. In order to consolidate the customer base, and prevent competitors directly off the market share. With the development of computer and networks, such as Face book and Twitter applications, Barbie doll will be able to control its sales decline. This is a very expensive to change their production and advertising means. The only advantage of this strategy, both short-term and long-term within, they will not bear any additional costs. In this way, Mattelcan use their own resources,make full use of social networking technology environmental advantage in price, and try to participate in the market competition. Having the correct marketing strategy and innovative products Barbie doll product line, will become more interactive and educational products, Mattel can still create the market to meet their needs.Also around the world set up Barbie doll flagship store, experiential marketing, will drive the Mattel sales market, strive for the biggest market share.