Divine Chocolate; Marketing and Communications Plan Essay

overlord Chocolate Marketing and Communications Plan - Essay ExampleThey create barriers in the distribution channel by offering showy bonuses to retailers who surpass their preset targets. Divine also lacks the international economies of scale that the dominators enjoy.In a research conducted in 2007 divine held 0.3% of the total burnt umber sales in the UK as compared to 83% market shared by the three dominates. The use of fair-trade certification has contributed significantly to the marketing communications of divine chocolates to the consumers. A research conducted in 2007n proved that most consumers had left other chocolate brands in favor of Divine due to the mark of quality and its splendid taste. It therefore, has been suggested that Divine should develop a marketing plan focused on communicating it product to retailers and final consumers on the basis of fair pricing, product differentiation and emphasis on quality. In conclusion, it has been established that though divin e is a small organization it has a high potential of the top of the value chain. It all the features required to get their precisely solution is adopting a communication plan focusing on the retailers and attaining economies of scale.Divine chocolate company, is a manufacture fair-trade chocolates in UK and United States, marking its first establishment in the UK in 1996. It partners with Kuapa Kokoo cocoa growers from Ghana, comic relief and Christian aid. It has a unique trading system the farmers are the main shareholders in the company. Its first product, Divine milk chocolate, has been launched in late 1998. Another range of its products include dark chocolate and drinking chocolate it launched another product in 2000 called dubble, in coaction with comic relief. The brand was later on launch in the US in early 2007.Currently three main organizations own divine chocolate company. These organizations include Kuapa Kokoo a group of cocoa producers from Ghana own 45% of the sha res, Twin trading