MA Proposal - Packaging design and consumer behavior Essay

MA Proposal - Packaging design and consumer behavior - Essay Example Socially responsibility in the packaging function began to appear about a hundred years ago. The post World War II era brought social and global awareness of the need to protect the natural resources of the planet. In North America an ecological movement in the 1960’s triggered new social responsibility corporate strategies to meet the needs of the customers. The United Kingdom has been in the forefront of eco-design since the 1990’s (Wooton). This report on the packaging industry is divided into five sections which are sustainable packaging, the effects of colors on packaging design, industry cases, packaging content & modeling, and a conclusion. Sustainable packaging is a business practice that creates packaging products with materials that are renewable, utilize renewable energy, and are manufactured in a socially responsible manner to promote environmental health (Sustainable Packaging). Packaging design training initiatives required package designers to work with all types of materials types and structures to gain insight to understand the basic of structural and graphic design for the environment (Packaging Strategies Offers Workshop 4). Walt-Mart applied the utilization of green packaging sustainable solutions as part to measure if the solution can accomplished the company’s long term savings goals. The firm developed a new performance metric to measure the progress towards achieve a 5% saving reduction by the year 2013, while continuing its environmentally friendly sustainable packaging strategy (Orango, 62). Data in field of marketing research demonstrates that over 80 per cent of the impact related to attracting the visual senses of a customer is related to color schema (Morton). The design process must consider ethnic factors in the selection of colors for packaging in international markets since colors are interpreted in different